“The biggest story in the automotive ecosystem to sell and engage with customers digitally will lie in technology enablers such as Sophus3.”
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Latest Insight
The Long March: Chinese car brands in Europe
Strong product, clear strategy, and rapidly increasing digital share. Why the incumbents are sitting up and taking notice.
EV Index 2023 Q3: a chasm still to be crossed
Electric vehicle sales are stalling and mass adoption in some European markets looks as far away as ever.
EV Index 2023 Q2: growth returns
The EV Index is back on a positive trajectory, but progress remains slow.
Video: Are your analytics adding business value?
We suggest three actions that can improve the insights car brands derive from their website analytics.
Video: Is the marketing funnel destroying customer experience?
Prioritising customer experience is key to car brands making a success of their ecommerce channels.
Video: Is your market ready for auto ecommerce?
How should car brands plan successful ecommerce rollouts?
EV Index 2023 Q1: EV price war? What price war?
The latest issue of the EV Index from Sophus3 suggests that vehicle pricing remains the biggest barrier to electric vehicle adoption.
Video: What are the digital capabilities of the Chinese car brands entering Europe?
There's been much speculation about the route to market for Chinese car brands, who are turning their attention to Europe as growth stalls in China.
Video: Which automotive markets are growing in digital?
This extract from Sophus3’s Automotive Digital Summit 2023 looks at the differences in car-buyer interest in global regions and offers some explanation for the variations we found.
White Paper: Digital Car Buyer in Numbers 2023
Data and insight from Sophus3's Automotive Digital Summit 2023.
Video: What works best in automotive ecommerce?
In this 10-minute video, we analyse data from hundreds of automotive brand websites to reveal what works best in automotive ecommerce.
EV Index reveals north-south divide in Europe
The EV Index from Sophus3 for the final quarter of 2022
How ‘digital’ are Chinese challenger auto brands?
The second part of Sophus3's paper on Chinese OEMs in Europe surveys and comments on their digital capabilities.
Chinese auto brands coming to Europe: full report
This first part of Sophus3's paper on the entrance of Chinese car makers into Europe looks at the reasoning and strategy behind their move.
EV Index 2022 Q3
Small improvements in the EV Index in Q3 but the majority of consumers remain sceptical.
EV Index 2022 Q2
The Q2 edition of the EV Index suggests little correlation between EV adoption and the availability of charge points.
How to put the ‘human’ into auto ecommerce
Watch the latest episode from Sophus3's Automotive Digital Summit 2022.
White paper: Digital Car Buyer in Numbers 2022
Unique insights into automotive sector digital, campaign and sales activity.
Europe’s car brands are sleep-walking into historic levels of marketing inefficiency
Watch part 1 of highlights from the Sophus3 Automotive Digital Summit 2022.
What automotive can learn from other sectors in digital
DeLu Jackson shares insights as to how car brands can improve their digital performance.
How to navigate privacy without compromising your analytics
A combination of changes is upending the way car brands can track and interact with users of their digital channels.
White paper: Rethinking car buying in the ecommerce age
"The results shocked us. Not only did we see variations between the Big 5 markets, but also a patchy performance across the majority of brands, and very few examples of best practice."
Digital Car Buyer in Numbers 2021
Our annual review of the digital automotive year looks at the impact of the Coronavirus on the automotive industry and the further challenges it faces as the impact of the virus recedes.
EV Index 2021 Q1
The second part of Sophus3's paper on Chinese OEMs in Europe surveys and comments on their digital capabilities.
EV Index 2020 Q4
The second part of Sophus3's paper on Chinese OEMs in Europe surveys and comments on their digital capabilities.