We’ve spent over 20 years analysing online car buyers to understand their habits, influences and behaviours.
Using our knowledge and expertise, we help brands engage with them better.
“The biggest story in the automotive ecosystem to sell and engage with customers digitally will lie in technology enablers such as Sophus3.”
Latest Insight
17.09.2024
Getting auto ecommerce right: in conversation with Martin Sewell, CEO Rockar Tech
How do you make a success of 'direct to consumer' in automotive? Martin Sewell of Rockar discusses some of the pitfalls car brands need to overcome.
25.07.2024
EV Index 2024 Q2: approaching a crisis point
EV uptake slowed further in Q2 and divergence from mandated targets is now clearly a problem that manufacturers and governments will soon need to confront.
02.07.2024
Video: Chinese brands expand their digital footprint in Europe
In this fourth video from our series ‘CX Strategies in Automotive Digital 2024’, Sam Robson reviews the ongoing progress of Chinese car brands in Europe.
19.06.2024
Video: The Transactional User Journey
In the third video from our series ‘CX Strategies in Automotive Digital 2024’, we look at how a transactional model can be implemented within ecommerce pages to improve customer experience.
07.06.2024
Video: Using data to develop auto digital strategies
In this second video from our series ‘CX Strategies in Automotive Digital 2024’, we examine emerging trends in online behaviour shaping the digital activities of car makers.
04.06.2024
The data ‘black hole’ frustrating car brands’ digital teams
As data privacy measures increase, the audience that is visible is shrinking dramatically.
23.05.2024
Video: Roadblocks to EV adoption
In this first video from our series ‘CX Strategies in Automotive Digital 2024’, we look at the challenges to car brands posed by the transition to electrification.
23.04.2024
EV Index 2024 Q1: sharp reversals in EV readiness
Q1 saw a shift in buyer interest away from electric cars with pricing remaining the most significant barrier to acquisition.
03.04.2024
Chinese cars dominate latest safety ratings
Euro NCAP's latest ranking of car safety shows that Chinese brands are competitive on quality not just price.
26.03.2024
Trends to watch in 2024
Key insights from our recent webinar ‘7 trends to watch in auto digital 2024’.
07.02.2024
The Long March: Chinese car brands in Europe
Strong product, clear strategy, and rapidly increasing digital share. Why the European incumbents are sitting up and taking notice of these new market entrants.
01.02.2024
EV Index 2023 Q4: interest and sales stall
Electric vehicle sales are stalling and mass adoption in some European markets looks as far away as ever.
18.12.2023
Quiz: Can you match these Chinese brands with their models?
The new market entrants are using a confusing array of alphanumeric names for their cars.
20.06.2023
Video: Are your analytics adding business value?
We suggest three actions that can improve the insights car brands derive from their website analytics.
31.05.2023
Video: Is the marketing funnel destroying customer experience?
Prioritising customer experience is key to car brands making a success of their ecommerce channels.
16.05.2023
Video: Is your market ready for auto ecommerce?
How should car brands plan successful ecommerce rollouts?
24.04.2023
Video: What are the digital capabilities of the Chinese car brands entering Europe?
There's been much speculation about the route to market for Chinese car brands, who are turning their attention to Europe as growth stalls in China.
18.04.2023
Video: Which automotive markets are growing in digital?
This extract from Sophus3’s Automotive Digital Summit 2023 looks at the differences in car-buyer interest in global regions and offers some explanation for the variations we found.
21.03.2023
White Paper: Digital Car Buyer in Numbers 2023
Data and insight from Sophus3's Automotive Digital Summit 2023.
21.03.2023
Video: What works best in automotive ecommerce?
In this 10-minute video, we analyse data from hundreds of automotive brand websites to reveal what works best in automotive ecommerce.
08.12.2022
How ‘digital’ are Chinese challenger auto brands?
The second part of Sophus3's paper on Chinese OEMs in Europe surveys and comments on their digital capabilities.
27.11.2022
Chinese auto brands coming to Europe: full report
This first part of Sophus3's paper on the entrance of Chinese car makers into Europe looks at the reasoning and strategy behind their move.
08.06.2022
How to put the ‘human’ into auto ecommerce
Watch the latest episode from Sophus3's Automotive Digital Summit 2022.
31.03.2022
White paper: Digital Car Buyer in Numbers 2022
Unique insights into automotive sector digital, campaign and sales activity.
10.03.2022
Europe’s car brands are sleep-walking into historic levels of marketing inefficiency
Watch part 1 of highlights from the Sophus3 Automotive Digital Summit 2022.
18.11.2021
What automotive can learn from other sectors in digital
DeLu Jackson shares insights as to how car brands can improve their digital performance.
23.07.2021
How to navigate privacy without compromising your analytics
A combination of changes is upending the way car brands can track and interact with users of their digital channels.
17.05.2021
White paper: Rethinking car buying in the ecommerce age
"The results shocked us. Not only did we see variations between the Big 5 markets, but also a patchy performance across the majority of brands, and very few examples of best practice."
22.04.2021
Digital Car Buyer in Numbers 2021
Our annual review of the digital automotive year looks at the impact of the Coronavirus on the automotive industry and the further challenges it faces as the impact of the virus recedes.