We follow the user journey from initial search to model page visit, to sale. We analyse, then factor in, Google search activity to understand the split between interest in EV and ICE vehicles.
Using data from car brands’ digital platforms – which they share through the Sophus3 eDataXchange project – as well as modelling data from Similar Web, we measure the proportion of the huge online audience to automotive sites who visit an EV model page compared to those who visit pages for conventional ICE (internal combustion engine) powered cars.
We also factor in the actual number of vehicles sold by powertrain to see how much consumer interest online translates into purchasing a fully electric vehicle.
An index score of 100 for consumer interest means that curiosity about both powertrains is the same.