Tuesday 7th June 2022 | The second video in our 2022 Automotive Summit focuses on ecommerce, direct from the state-of-the-art virtual showroom facility at Volkswagen Group’s UK headquarters in Milton Keynes.

Brands that are embracing digital tools and processes like these are seeing improved, higher-value sales and increased profits.

The 12 minute video is presented by Scott and members of Sophus3’s experienced Insight team, and shows:

  • How today’s car buyers behave online
  • What ecommerce KPIs can be used to drive business growth
  • How to introduce human contact to increase conversions
  • Which digital tools are most effective in engaging with and retaining customers

You can watch this latest video here:

Title page for Sophus3 Video 'Best Practice in Automotive Ecommerce'

Video: best practice in automotive ecommerce

You can watch the previous episode in the series here: 7 trends in digital automotive marketing

Further insights into the digital car buyer are also provided by the white paper which accompanies the programmes and is available for download in .pdf format:

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