You know how you’re doing against your targets. Now see how you’re doing against your competition.
Sophus3 has pioneered a community of 20 auto brands across Europe that share their online visitor data. We use it to provide an unbiased view of best practice in automotive digital, including ecommerce and customer experience.
We call it eDataXchange.
Key Benefits
Compare your brand to the market
Use our data to discover whom you are competing with in the real world.
Discover the models you are competing with
Our data is based on actual customer visits, not surveys.
Learn how today’s shoppers are buying online
We dive deep into user behaviour and reveal the best way to convert visitors.
Join the unique community of brands that pools data to understand today’s car buyer and benchmark their performance in digital.
20
years from launch
500+
websites tracked
300m+
monthly social interactions
470
models tracked
2.1bn
visits per year
15
engagement KPIs
20
brands tracked
30
markets subscribed
20 BRANDS IN PARTNERSHIP
How It Works
The eDataXchange process
Our collaborative platform allows members to see how they compare in digital with accurate industry averages.
1
Participating brand sites tracked
Simple implementation of Sophus3 tag that does not use cookies
2
Data aggregated from all sources
Google, YouTube, Facebook, Instagram, Nielsen and IHS
3
KPIs and performance reporting
Key data summarised and presented
4
Insights
How customers are shopping for cars today
Digital transformation
Accelerate your digital performance with our award-winning coached workshops and online training, all based on real-world data.
- Award-winning coached workshops and online training
- Transitioning to a customer-direct business model
- Uses current real-world data extracted from eDataXchange
- Best practice insights tailored to your business objectives
- Proven, whole-team approach designed to remove silos