You know how you’re doing against your targets. Now see how you’re doing against your competition.

Sophus3 has pioneered a community of 20 auto brands across Europe that share their online visitor data. We use it to provide an unbiased view of best practice in automotive digital, including ecommerce and customer experience.

We call it eDataXchange.

Key Benefits

your brand to the market

Use our data to discover whom you are competing with in the real world.

Discover the models you are competing with

Our data is based on actual customer visits, not surveys.

Learn how today’s shoppers are buying online

We dive deep into user behaviour and reveal the best way to convert visitors.

Get Started

Join the unique community of brands that pools data to understand today’s car buyer and benchmark their performance in digital.


years from launch


websites tracked


monthly social interactions


models tracked


visits per year


engagement KPIs


brands tracked


markets subscribed

Join The Community

How It Works

The eDataXchange process

Our collaborative platform allows members to see how they compare in digital with accurate industry averages.


Participating brand sites tracked

Simple implementation of Sophus3 tag that does not use cookies


Data aggregated from all sources

Google, YouTube, Facebook, Instagram, Nielsen and IHS


KPIs and performance reporting

Key data summarised and presented



How customers are shopping for cars today

Digital transformation

Accelerate your digital performance with our award-winning coached workshops and online training, all based on real-world data.

  • Award-winning coached workshops and online training
  • Transitioning to a customer-direct business model
  • Uses current real-world data extracted from eDataXchange
  • Best practice insights tailored to your business objectives
  • Proven, whole-team approach designed to remove silos
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Analyse  /

Unlock your analytics data with our embedded experts

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Engage  /

Convert more customers using our simple online tools

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