With our face-to-face events on hold, Sophus3 has invited some of the global car industry’s leading thinkers to provide insight and advice to our eDataXchange clients.

OCTOBER 20, 2020 10.00 UK: In this first broadcast, produced exclusively for members of the eDataXchange partnership, we are delighted to speak to Marcus Casey, BMW global head of digital and ecommerce, and Russ Hill, a US retail specialist who led Audi USA sales in their period of exponential growth.

In this episode

• Why BMW spent more on digital in lockdown
• How the car buying journey must become more transactional
• Ways in which digital has changed the customer mindset
• Why dealers must give the buyer the price they’ve seen online
• Why the time it takes to buy a car must – and will – reduce.