With our face-to-face events on hold, Sophus3 has invited some of the global car industry’s leading thinkers to provide insight and advice to our eDataXchange clients.
With our face-to-face events on hold, Sophus3 has invited some of the global car industry’s leading thinkers to provide insight and advice to our eDataXchange clients.
DeLu Jackson spent 15 years in the car industry as a digital and strategic marketing leader for brands including Subaru, Audi and Nissan, before moving into different consumer verticals: McDonald’s, Kellogg, Conagra and now security specialist, ADT.
In this latest episode of the Sophus3 Car Buyer Insights, he tells us:
This episode also features Sophus3 MD Scott Gairns, who outlines our best practice approach to automotive ecommerce, drawing on exclusive customer data from the eDataXchange partnership of European car brands.