London, 19 December 2018:
Sophus3’s unique analysis of online activity on, and between, virtually all car brands’ websites in the UK has revealed some shockingly good statistics that highlight the growth in electric car consumer interest and the differences in how electric car considerers behave online.
Sophus3’s analysis of over one billion digital interactions on car brand websites in 2018 shows that electric cars, which Sophus3 defines as pure and hybrid electric cars, are now clearly established as a defined segment. Electric cars are the 4th most searched-for range of models in the UK, and more popular than the established segments of sports cars, city cars and midsize executives. With 5.44% of all visits in 2018, electric cars still fall short of the top three segments, compact, supermini and SUVs. SUVs represented an incredible 37.48% of all automotive model online activity in 2018.