The Last Motor Show?

The Coronavirus threat has seen the cancellation of the 2020 Geneva Motor Show with many saying that it marks the end-of-the road for an outmoded format....

The perfect electrical storm

[vc_row][vc_column][mkdf_section_title title="The perfect electrical storm as environmental campaigns drive surge in EV interest in the UK" title_color="#009fe4" title_size=""][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][mkdf_unordered_list font_weight="bold"] Sophus3 reveals electric vehicle (EV) interest hit a peak in April and May in the UK Extinction Rebellion and London’s Ultra...

An evaluation of direct sales of new cars online in the UK

[vc_row][vc_column][mkdf_section_title title="An evaluation of direct sales of new cars online in the UK: and why manufacturers’ current performance has concerning implications for their planned metamorphosis into mobility providers." title_color="" title_size=""][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] Imagine with Uber that once you had selected your destination on...

Growth in electric car interest in 2018 highlighted by Sophus3’s statistics

[vc_row][vc_column][mkdf_section_title title="Growth in electric car interest in 2018 highlighted by Sophus3’s statistics" title_color="#1f96c1" title_size="medium"][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][mkdf_button size="large" type="" target="_self" icon_pack="" font_weight="" text="Electric car considerers do not follow traditional online automotive behaviours, viewing alternatives across, rather than within, industry segments "][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][mkdf_button size="large" type=""...

Scott Gairns

How online data analysis is driving car makers forward

[vc_row][vc_column][vc_column_text]   How online data analysis is driving car makers forward   Scott Gairns is the managing director of Sophus3, a leading digital intelligence firm operating in and around the automotive industry for manufacturers, retailers, brokers and publishers. The company’s work is well known in...

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