Proactive Chat has been implemented in the beginning of Q2 2016, in addition to the existing Live Chat button in the website. The logic of Proactive Chat is based on the Sophus3 algorithm, which detects engaged users (depending on time spent in the website, number of pages visited, whether they have chatted before or not, among other criteria) and, if an advisor is available, offers the chat invitation to each specific engaged user.
The invitation is offered in a separate page, usually in a big plan, which the user can close if he’s not interested in chatting, and is therefore more visible than the usual Live Chat button.