As the OEM was a long standing member of eDX, sophus3 was able to use both present and historic data to segment visitor traffic into those visiting the new online service and those who did not in order to analyse behavioural differences in terms of journey across competitive sites and third party sites as well as their levels of engagement with the brand.
Because eDX tracks such a high proportion of digital automotive activity, it was able to understand the visitors full journey across multiple sites and over time, and just as a snapshot within the brand site.