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Scott Gairns

How online data analysis is driving car makers forward

[vc_row][vc_column][vc_column_text]   How online data analysis is driving car makers forward   Scott Gairns is the managing director of Sophus3, a leading digital intelligence firm operating in and around the automotive industry for manufacturers, retailers, brokers and publishers. The company’s work is well known in...

Sophus3 Reveals the Winners of the Automotive World Cup

Sophus3’s unique access to all car brands’ online platforms in Europe provides end-to-end data and shows which car brands’ fans gave 110 per cent for their team ahead of England’s recent win   South Korea unlikely favourites with stunning online performance from...

Sophus3’s ‘2018 Digital Car Buyers’ report too big to be ignored?

  Sophus3’s ‘2018 Digital Car Buyers’ report too big to be ignored?   London, Tuesday 27 February: In time for the UK’s March new registration plate change, Sophus3, Europe’s leading automotive digital market and consumer intelligence provider, has released its annual report into...

The Digital Car Buyer in Numbers 2018

Now more than ever, car brands are focusing on customer experience as the key to growing their market share. Our 2018 analysis highlights some startling trends: some obvious (the ongoing growth of the SUV sector), some less so (the diminishing importance...

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