When the car market in China fell by 80% in February, the problem, from the evidence available, was not primarily the industry’s inability to build cars or a shortage of stock, but rather the drying up of demand....
The Coronavirus threat has seen the cancellation of the 2020 Geneva Motor Show with many saying that it marks the end-of-the road for an outmoded format....
Our latest white paper looks at the online behaviour of vehicle buyers interested in electric vehicles....
Our latest white paper looks at the online behaviour of vehicle buyers interested in electric vehicles....
Sophus3 presents 2019’s online car-buyer behaviour study at its annual digital automotive summit in London on Tuesday 26th February Traffic to car brand websites in the ‘Big 5’ EU markets held steady at 1.27 billion visits in 2018, but 50% of...
TOP GEAR - February 2019: The View, Scott Gairns, MD of Sophus3 The focus group has got a lot to answer for. A small number of people gathered in a room and asked leading questions about their purchase experience and how...
[vc_row][vc_column][vc_column_text] How online data analysis is driving car makers forward Scott Gairns is the managing director of Sophus3, a leading digital intelligence firm operating in and around the automotive industry for manufacturers, retailers, brokers and publishers. The company’s work is well known in...
Sophus3’s unique access to all car brands’ online platforms in Europe provides end-to-end data and shows which car brands’ fans gave 110 per cent for their team ahead of England’s recent win South Korea unlikely favourites with stunning online performance from...
Automotive insight specialists, Sophus3, strengthen European ties and grow global business with major Porsche AG and Volkswagen AG contracts British technology company expands into Europe with new Frankfurt office Automotive expertise and unrivalled access to online car-buyer behaviour key to global wins London,...
Fully Charged or Powerless? Why car brands are potentially failing electric car buyers London, 5 April 2018: As UK car sales figures for the vital first quarter of 2018 are released today, highlighting a continued and dramatic decline in diesel purchases,...