This virtual event reviewed the impact of the Covid-19 pandemic on car brands' online performance. The 50 minute session examines the short-term response of OEMs and discusses the strategic implications for the industry....
Sophus3 recently conducted an audit of this critical automotive website function and found a surprising variation in the ease with which it could be completed....
Andy Carroll looks beyond the Covid-19 crisis to examine the future of automotive retail if it is to accommodate changing consumer expectations....
The latest Covid-19 Impact Assessment from Sophus3 shows a cautious recovery in traffic to car brand sites and suggests some changes in focus amongst online consumers....
As Covid-19 forced the closure of car showrooms automotive brands have faced a stark choice. Either they can wait and hope, or they can pivot their activity and explore digital solutions to navigate through the crisis....
Sophus3 outlines its response to the COVID-19 crisis and details some of the assistance it is offering to automotive brands across Europe....
In this time of crisis, brands want to understand how their performance matches up to the market. Patrick Fuller, our Head of Insight, describes the view from eDataXchange, the collaborative online platform between car brands across Europe At Sophus3, we have...
When the car market in China fell by 80% in February, the problem, from the evidence available, was not primarily the industry’s inability to build cars or a shortage of stock, but rather the drying up of demand....
The Coronavirus threat has seen the cancellation of the 2020 Geneva Motor Show with many saying that it marks the end-of-the road for an outmoded format....
Our latest white paper looks at the online behaviour of vehicle buyers interested in electric vehicles....