Sophus3 Captive Bank Forum, Paris, September 2017
A short summary of the September 2017 Automotive Captive Bank forum held in Paris and hosted by Sophus3....
Oct 16, 2017
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Sophus3 Whitepaper | The Digitalisation of Automotive Finance – Part 4
In this section we want to review in more detail how finance information is presented on car brand websites given its new found importance. Is finance information given prominence, can it be easily understood, is it accessible at any point...
Sep 27, 2017
Sophus3 Whitepaper | The Digitalisation of Automotive Finance – Part 3
It has become a commonplace to say that car purchase has moved online. Although the final transaction invariably takes place at a dealer showroom, the majority of the automotive consumer journey is now conducted digitally1. Prospective new car buyers research...
Sep 25, 2017
Sophus3 Whitepaper | The Digitalisation of Automotive Finance – Part 2
The automotive finance market is changing and the position of the car brand's captive banks is under threat....
Sep 22, 2017
Sophus3 Whitepaper | The Digitalisation of Automotive Finance – Part 1
‘Finance’ has moved to centre stage for the car industry, sustaining market recovery and delivering unprecedented sales volumes....
Sep 11, 2017
Sophus3 Forum 2017 | What automotive can learn from retail
What Automotive can learn from retail. Hugh Fletcher, Global Head of Consultancy and Innovation at Salmon. ...
Jul 05, 2017
Sophus3 Forum 2017 | BMW Online Retail
In November 2015 BMW became the first car brand in the UK to launch a channel allowing the end-to-end purchase of a new car online. Franz Wimmer, the brand’s General Manager for Modern Retailing, describes the success the channel has...
May 24, 2017
Sophus3 Forum Shows Future of Auto Brand Marketing
The 2017 Sophus3 Digital Automotive Market Forum, held in London at the end of February, proved to be a huge success with more than 150 participants from 25 different auto brands including Ford, Mercedes, Honda, BMW and Audi attending what...
Mar 03, 2017
AMI Car Brands Online: 2016/17 In Review
Car Brands Online: the year in review has become sophus3’s ‘annual report’ on the state of the car market and the industry’s digital activity. The perspective of the report is twofold. ‘The year in numbers’ provides a detailed overview of car...
Feb 20, 2017
Fit for Purpose? Car Brand Website Device Audit
Two years ago sophus3 undertook a first audit of car brand websites to test how well they performed when viewed through a mobile device. A follow up audit conducted over the summer found that many automotive sites have still not...
Nov 02, 2015