Renault, PSA and Hyundai use Sophus3 solutions for live chat video
Automotive OEMs turn to Sophus3 for the rapid deployment of 'must have' virtual solutions as the disruptive effects of Covid-19 continue....
Aug 24, 2020
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Sophus3 ‘Mini Summit’ shows car market winners and losers
This virtual event reviewed the impact of the Covid-19 pandemic on car brands' online performance. The 50 minute session examines the short-term response of OEMs and discusses the strategic implications for the industry....
Jul 01, 2020
How many clicks to request a test drive?
Sophus3 recently conducted an audit of this critical automotive website function and found a surprising variation in the ease with which it could be completed....
Jun 18, 2020
A Revolutionary Evolution: 7 Predictions For Automotive Retail in 2030
Andy Carroll looks beyond the Covid-19 crisis to examine the future of automotive retail if it is to accommodate changing consumer expectations....
Jun 15, 2020
COVID-19 Impact Assessment
The latest Covid-19 Impact Assessment from Sophus3 shows a cautious recovery in traffic to car brand sites and suggests some changes in focus amongst online consumers....
May 18, 2020
Virtual showrooms are becoming part of the car industry’s ‘new normal’ under Covid-19 lockdown
As Covid-19 forced the closure of car showrooms automotive brands have faced a stark choice. Either they can wait and hope, or they can pivot their activity and explore digital solutions to navigate through the crisis....
Apr 29, 2020
Sophus3 and the COVID-19 crisis
Sophus3 outlines its response to the COVID-19 crisis and details some of the assistance it is offering to automotive brands across Europe....
Apr 15, 2020
How many car buyers are still online in the UK?
In this time of crisis, brands want to understand how their performance matches up to the market. Patrick Fuller, our Head of Insight, describes the view from eDataXchange, the collaborative online platform between car brands across Europe At Sophus3, we have...
Apr 14, 2020
Coronavirus is truly a ‘black swan’ event for the car industry
When the car market in China fell by 80% in February, the problem, from the evidence available, was not primarily the industry’s inability to build cars or a shortage of stock, but rather the drying up of demand....
Mar 12, 2020
The Last Motor Show?
The Coronavirus threat has seen the cancellation of the 2020 Geneva Motor Show with many saying that it marks the end-of-the road for an outmoded format....
Mar 03, 2020