Sophus3 presents 2019’s online car-buyer behaviour study at its annual digital automotive summit in London on Tuesday 26th February Traffic to car brand websites in the ‘Big 5’ EU markets held steady at 1.27 billion visits in 2018, but 50% of...
TOP GEAR - February 2019: The View, Scott Gairns, MD of Sophus3 The focus group has got a lot to answer for. A small number of people gathered in a room and asked leading questions about their purchase experience and how...
[vc_row][vc_column][vc_column_text] How online data analysis is driving car makers forward Scott Gairns is the managing director of Sophus3, a leading digital intelligence firm operating in and around the automotive industry for manufacturers, retailers, brokers and publishers. The company’s work is well known in...
Sophus3’s unique access to all car brands’ online platforms in Europe provides end-to-end data and shows which car brands’ fans gave 110 per cent for their team ahead of England’s recent win South Korea unlikely favourites with stunning online performance from...
Automotive insight specialists, Sophus3, strengthen European ties and grow global business with major Porsche AG and Volkswagen AG contracts British technology company expands into Europe with new Frankfurt office Automotive expertise and unrivalled access to online car-buyer behaviour key to global wins London,...
Fully Charged or Powerless? Why car brands are potentially failing electric car buyers London, 5 April 2018: As UK car sales figures for the vital first quarter of 2018 are released today, highlighting a continued and dramatic decline in diesel purchases,...
Sophus3’s ‘2018 Digital Car Buyers’ report too big to be ignored? London, Tuesday 27 February: In time for the UK’s March new registration plate change, Sophus3, Europe’s leading automotive digital market and consumer intelligence provider, has released its annual report into...
Now more than ever, car brands are focusing on customer experience as the key to growing their market share. Our 2018 analysis highlights some startling trends: some obvious (the ongoing growth of the SUV sector), some less so (the diminishing importance...
Sophus3 and guests to reveal the trends and secrets set to transform car-buying in 2018 London, Monday 19 February: Sophus3, Europe’s leading automotive digital market and consumer intelligence provider, announces its 16th annual forum in London on Thursday 22 February. A...
YouTube Rules UK! But the Spanish are Automotive Digital Champions of Europe London, 9 February 2018: Sophus3’s unique insight into online automotive consumer behaviour has revealed a dramatic demand for YouTube in the UK, a movement towards mobile in Spain, and...