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COVID-19 Impact Assessment

The latest Covid-19 Impact Assessment from Sophus3 shows a cautious recovery in traffic to car brand sites and suggests some changes in focus amongst online consumers....

How many car buyers are still online in the UK?

In this time of crisis, brands want to understand how their performance matches up to the market. Patrick Fuller, our Head of Insight, describes the view from eDataXchange, the collaborative online platform between car brands across Europe   At Sophus3, we have...

The Last Motor Show?

The Coronavirus threat has seen the cancellation of the 2020 Geneva Motor Show with many saying that it marks the end-of-the road for an outmoded format....