Download the Digital Car Buyer in Numbers 2022
Unique insights into automotive sector digital, campaign and sales activity....
Unique insights into automotive sector digital, campaign and sales activity....
Watch part 1 of highlights from the Sophus3 Automotive Digital Summit 2022....
DeLu Jackson shares insights as to how car brands can improve their digital performance....
A weekend of chaos on petrol station forecourts saw a huge increase in visits on car brand websites to EV pages....
A combination of changes is upending the way car brands can track and interact with users of their digital channels....
"The results shocked us. Not only did we see variations between the Big 5 markets, but also a patchy performance across the majority of brands, and very few examples of best practice."...
Our annual review of the digital automotive year looks at the impact of the Coronavirus on the automotive industry and the further challenges it faces as the impact of the virus recedes....
"Our latest Index reveals an overall score of 48, in other words we are at less than the halfway point of widespread acceptance and adoption"...
"There is no simple playbook: brands must learn as they go along, they must listen and adapt."...
"The advantage we have as a direct to consumer business is that you have the feedback straight from the customer."...