The sense of optimism building in the car market during Q3 has been drained in recent weeks as a second wave of the pandemic flared across Europe. The digital data shows us the likely impact....
The automotive sales funnel has been halved as brands engage directly with customers in real time and move away from a traditional lead generation model....
Today’s digital car buyer is more interested in the facts about products than ‘beautiful pictures’, according to BMW’s head of digital....
Automotive OEMs turn to Sophus3 for the rapid deployment of 'must have' virtual solutions as the disruptive effects of Covid-19 continue....
This virtual event reviewed the impact of the Covid-19 pandemic on car brands' online performance. The 50 minute session examines the short-term response of OEMs and discusses the strategic implications for the industry....
Sophus3 recently conducted an audit of this critical automotive website function and found a surprising variation in the ease with which it could be completed....
Andy Carroll looks beyond the Covid-19 crisis to examine the future of automotive retail if it is to accommodate changing consumer expectations....
The latest Covid-19 Impact Assessment from Sophus3 shows a cautious recovery in traffic to car brand sites and suggests some changes in focus amongst online consumers....
As Covid-19 forced the closure of car showrooms automotive brands have faced a stark choice. Either they can wait and hope, or they can pivot their activity and explore digital solutions to navigate through the crisis....
Sophus3 outlines its response to the COVID-19 crisis and details some of the assistance it is offering to automotive brands across Europe....