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Sophus3 Forum 2017 | BMW Online Retail

In November 2015 BMW became the first car brand in the UK to launch a channel allowing the end-to-end purchase of a new car online. Franz Wimmer, the brand’s General Manager for Modern Retailing, describes the success the channel has achieved so far, some of...

AMI

AMI Car Brands Online: 2016/17 In Review

Car Brands Online: the year in review has become sophus3’s ‘annual report’ on the state of the car market and the industry’s digital activity. The perspective of the report is twofold. ‘The year in numbers’ provides a detailed overview of car brands’ performance in Europe...

Fit for Purpose? Car Brand Website Device Audit

Two years ago sophus3 undertook a first audit of car brand websites to test how well they performed when viewed through a mobile device. A follow up audit conducted over the summer found that many automotive sites have still not come to terms with the...

Sophus3 appointed by Hyundai Motor Europe

[vc_row][vc_column][vc_column_text]Sophus3 has been appointed by Hyundai Motor Europe to setup and operate a web metrics and digital marketing performance monitoring solution.   Once rolled out, the service delivers holistic digital marketing insights by combining data from web analytics, campaign and search, marketing expenditure, sophus3’s eDataXchange cross brand...

YouTube & Automotive Brands in 2014

[vc_row][vc_column][vc_column_text] UK Automotive Manufacturers & YouTube in 2014 Is an Online Video Strategy a choice or a necessity? Sophus3 analysis on the 2014 YouTube videos of car manufacturers in the United Kingdom shows evidence that across all brands, views of automotive videos have increased by 65% vs previous...

Citroen DS in China

Citroën about DS brand and C4 Cactus

Interview with Julien Montarnal – Citroën This Interview was first published in the August 2014 edition of Auto Market Intelligence sophus3’s quarterly journal of ideas and analysis aimed at e-business professionals working in, or supporting, the automotive sector. Julien Montarnal, Director of Marketing for Citroën, talks...

2015 sophus3 Forum

[vc_row][vc_column][vc_column_text]2015 sophus3 Forum 19.03.2015 Building on the success of the previous Forums, sophus3 is proud to announce the official date of the 2015 sophus3 Forum, the key digital automotive industry event to be held on 19th March 2015 in London, at the Blue Fin Building, next...

Jaguar shares plans for reigniting the brand

Interview with Steve Cobelli - Jaguar This Interview was first published in the May 2014 edition of Auto Market Intelligence. Steve Cobelli, Jaguar Cars’ Digital Marketing Manager, shares plans for ‘reigniting’ the brand. AMI’s Glenn Brooks reports. AMI: What does your research show about the image of Jaguar...

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