Now more than ever, car brands are focusing on customer experience as the key to growing their market share. Our 2018 analysis highlights some startling trends: some obvious (the ongoing growth of the SUV sector), some less so (the diminishing importance...
Our latest white paper looks at the online behaviour of vehicle buyers interested in electric vehicles....
A short summary of the September 2017 Automotive Captive Bank forum held in Paris and hosted by Sophus3....
In this section we want to review in more detail how finance information is presented on car brand websites given its new found importance. Is finance information given prominence, can it be easily understood, is it accessible at any point...
It has become a commonplace to say that car purchase has moved online. Although the final transaction invariably takes place at a dealer showroom, the majority of the automotive consumer journey is now conducted digitally1. Prospective new car buyers research...
The automotive finance market is changing and the position of the car brand's captive banks is under threat....
‘Finance’ has moved to centre stage for the car industry, sustaining market recovery and delivering unprecedented sales volumes....
What Automotive can learn from retail. Hugh Fletcher, Global Head of Consultancy and Innovation at Salmon. ...
In November 2015 BMW became the first car brand in the UK to launch a channel allowing the end-to-end purchase of a new car online. Franz Wimmer, the brand’s General Manager for Modern Retailing, describes the success the channel has...
The 2017 Sophus3 Digital Automotive Market Forum, held in London at the end of February, proved to be a huge success with more than 150 participants from 25 different auto brands including Ford, Mercedes, Honda, BMW and Audi attending what...