TOP GEAR - February 2019: The View, Scott Gairns, MD of Sophus3 The focus group has got a lot to answer for. A small number of people gathered in a room and asked leading questions about their purchase experience and how...
[vc_row][vc_column][vc_column_text] How online data analysis is driving car makers forward Scott Gairns is the managing director of Sophus3, a leading digital intelligence firm operating in and around the automotive industry for manufacturers, retailers, brokers and publishers. The company’s work is well known in...
Now more than ever, car brands are focusing on customer experience as the key to growing their market share. Our 2018 analysis highlights some startling trends: some obvious (the ongoing growth of the SUV sector), some less so (the diminishing importance...
‘Finance’ has moved to centre stage for the car industry, sustaining market recovery and delivering unprecedented sales volumes....
What Automotive can learn from retail. Hugh Fletcher, Global Head of Consultancy and Innovation at Salmon. ...
In November 2015 BMW became the first car brand in the UK to launch a channel allowing the end-to-end purchase of a new car online. Franz Wimmer, the brand’s General Manager for Modern Retailing, describes the success the channel has...
The 2017 Sophus3 Digital Automotive Market Forum, held in London at the end of February, proved to be a huge success with more than 150 participants from 25 different auto brands including Ford, Mercedes, Honda, BMW and Audi attending what...
Car Brands Online: the year in review has become sophus3’s ‘annual report’ on the state of the car market and the industry’s digital activity. The perspective of the report is twofold. ‘The year in numbers’ provides a detailed overview of car...
Two years ago sophus3 undertook a first audit of car brand websites to test how well they performed when viewed through a mobile device. A follow up audit conducted over the summer found that many automotive sites have still not...
[vc_row][vc_column][vc_column_text]Sophus3 has been appointed by Hyundai Motor Europe to setup and operate a web metrics and digital marketing performance monitoring solution. Once rolled out, the service delivers holistic digital marketing insights by combining data from web analytics, campaign and search, marketing...