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Scott Gairns

How online data analysis is driving car makers forward

[vc_row][vc_column][vc_column_text]   How online data analysis is driving car makers forward   Scott Gairns is the managing director of Sophus3, a leading digital intelligence firm operating in and around the automotive industry for manufacturers, retailers, brokers and publishers. The company’s work is well known in...

The Digital Car Buyer in Numbers 2018

Now more than ever, car brands are focusing on customer experience as the key to growing their market share. Our 2018 analysis highlights some startling trends: some obvious (the ongoing growth of the SUV sector), some less so (the diminishing importance...

Sophus3 Forum 2017 | BMW Online Retail

In November 2015 BMW became the first car brand in the UK to launch a channel allowing the end-to-end purchase of a new car online. Franz Wimmer, the brand’s General Manager for Modern Retailing, describes the success the channel has...

Sophus3 Forum Shows Future of Auto Brand Marketing

The 2017 Sophus3 Digital Automotive Market Forum, held in London at the end of February, proved to be a huge success with more than 150 participants from 25 different auto brands including Ford, Mercedes, Honda, BMW and Audi attending what...

AMI Car Brands Online: 2016/17 In Review

Car Brands Online: the year in review has become sophus3’s ‘annual report’ on the state of the car market and the industry’s digital activity. The perspective of the report is twofold. ‘The year in numbers’ provides a detailed overview of car...

Sophus3 appointed by Hyundai Motor Europe

[vc_row][vc_column][vc_column_text]Sophus3 has been appointed by Hyundai Motor Europe to setup and operate a web metrics and digital marketing performance monitoring solution.   Once rolled out, the service delivers holistic digital marketing insights by combining data from web analytics, campaign and search, marketing...

Citroen DS in China

Citroën about DS brand and C4 Cactus

Interview with Julien Montarnal – Citroën This Interview was first published in the August 2014 edition of Auto Market Intelligence sophus3’s quarterly journal of ideas and analysis aimed at e-business professionals working in, or supporting, the automotive sector. Julien Montarnal, Director...

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