COVID-19 Impact Assessment
The latest Covid-19 Impact Assessment from Sophus3 shows a cautious recovery in traffic to car brand sites and suggests some changes in focus amongst online consumers....
The latest Covid-19 Impact Assessment from Sophus3 shows a cautious recovery in traffic to car brand sites and suggests some changes in focus amongst online consumers....
As Covid-19 forced the closure of car showrooms automotive brands have faced a stark choice. Either they can wait and hope, or they can pivot their activity and explore digital solutions to navigate through the crisis....
Sophus3 outlines its response to the COVID-19 crisis and details some of the assistance it is offering to automotive brands across Europe....
When the car market in China fell by 80% in February, the problem, from the evidence available, was not primarily the industry’s inability to build cars or a shortage of stock, but rather the drying up of demand....
The Coronavirus threat has seen the cancellation of the 2020 Geneva Motor Show with many saying that it marks the end-of-the road for an outmoded format....
Our latest white paper looks at the online behaviour of vehicle buyers interested in electric vehicles....
Our latest white paper looks at the online behaviour of vehicle buyers interested in electric vehicles....
Our latest white paper looks at the online behaviour of vehicle buyers interested in electric vehicles....
A short summary of the September 2017 Automotive Captive Bank forum held in Paris and hosted by Sophus3....
In this section we want to review in more detail how finance information is presented on car brand websites given its new found importance. Is finance information given prominence, can it be easily understood, is it accessible at any point...