A combination of changes is upending the way car brands can track and interact with users of their digital channels....
"The results shocked us. Not only did we see variations between the Big 5 markets, but also a patchy performance across the majority of brands, and very few examples of best practice."...
Our annual review of the digital automotive year looks at the impact of the Coronavirus on the automotive industry and the further challenges it faces as the impact of the virus recedes....
"Our latest Index reveals an overall score of 48, in other words we are at less than the halfway point of widespread acceptance and adoption"...
"There is no simple playbook: brands must learn as they go along, they must listen and adapt."...
"The advantage we have as a direct to consumer business is that you have the feedback straight from the customer."...
The sense of optimism building in the car market during Q3 has been drained in recent weeks as a second wave of the pandemic flared across Europe. The digital data shows us the likely impact....
The automotive sales funnel has been halved as brands engage directly with customers in real time and move away from a traditional lead generation model....
Today’s digital car buyer is more interested in the facts about products than ‘beautiful pictures’, according to BMW’s head of digital....
Automotive OEMs turn to Sophus3 for the rapid deployment of 'must have' virtual solutions as the disruptive effects of Covid-19 continue....