Petrol station queues and chaos drive online interest in electric cars
A weekend of chaos on petrol station forecourts saw a huge increase in visits on car brand websites to EV pages....
Sep 29, 2021
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Sophus3 Briefing paper – Maintaining digital analytics for car brands within new privacy and consent frameworks
A combination of changes is upending the way car brands can track and interact with users of their digital channels....
Jul 23, 2021
Sophus3 2021 Automotive Digital Summit – Download the whitepaper ‘Rethinking car buying in the ecommerce age’
"The results shocked us. Not only did we see variations between the Big 5 markets, but also a patchy performance across the majority of brands, and very few examples of best practice."...
May 17, 2021
Sophus3 2021 Automotive Digital Summit – Download the Digital Car Buyer in Numbers 2021
Our annual review of the digital automotive year looks at the impact of the Coronavirus on the automotive industry and the further challenges it faces as the impact of the virus recedes....
Apr 22, 2021
Sophus3 Quarterly Insights Event: Introducing the EV Index
"Our latest Index reveals an overall score of 48, in other words we are at less than the halfway point of widespread acceptance and adoption"...
Mar 18, 2021
Sophus3 Quarterly Insights Event: How the needs of the EV customer differ
"There is no simple playbook: brands must learn as they go along, they must listen and adapt."...
Mar 10, 2021
Sophus3 Quarterly Insights Event: Launching a digital-only EV brand
"The advantage we have as a direct to consumer business is that you have the feedback straight from the customer."...
Mar 08, 2021
Sophus3’s Quarterly Insights Event: the second wave emerges
The sense of optimism building in the car market during Q3 has been drained in recent weeks as a second wave of the pandemic flared across Europe. The digital data shows us the likely impact....
Dec 01, 2020
Sophus3 Quarterly Insights Event: Sales funnel has halved, says Opel
The automotive sales funnel has been halved as brands engage directly with customers in real time and move away from a traditional lead generation model....
Nov 27, 2020
Sophus3’s Quarterly Insights Event: some of the things we learnt
Today’s digital car buyer is more interested in the facts about products than ‘beautiful pictures’, according to BMW’s head of digital....
Oct 20, 2020