Download the Digital Car Buyer in Numbers 2022
Unique insights into automotive sector digital, campaign and sales activity....
Mar 31, 2022
- All
- Case Study
- Sophus3
- The latest
- Uncategorized
Europe’s car brands are sleep-walking into historic levels of marketing inefficiency
Watch part 1 of highlights from the Sophus3 Automotive Digital Summit 2022....
Mar 10, 2022
Sophus3 Quarterly Insights Event Q4: What automotive can learn from other sectors
DeLu Jackson shares insights as to how car brands can improve their digital performance....
Nov 18, 2021
Petrol station queues and chaos drive online interest in electric cars
A weekend of chaos on petrol station forecourts saw a huge increase in visits on car brand websites to EV pages....
Sep 29, 2021
Sophus3 Briefing paper – Maintaining digital analytics for car brands within new privacy and consent frameworks
A combination of changes is upending the way car brands can track and interact with users of their digital channels....
Jul 23, 2021
Sophus3 2021 Automotive Digital Summit – Download the whitepaper ‘Rethinking car buying in the ecommerce age’
"The results shocked us. Not only did we see variations between the Big 5 markets, but also a patchy performance across the majority of brands, and very few examples of best practice."...
May 17, 2021
Sophus3 2021 Automotive Digital Summit – Download the Digital Car Buyer in Numbers 2021
Our annual review of the digital automotive year looks at the impact of the Coronavirus on the automotive industry and the further challenges it faces as the impact of the virus recedes....
Apr 22, 2021
Sophus3 Quarterly Insights Event: Introducing the EV Index
"Our latest Index reveals an overall score of 48, in other words we are at less than the halfway point of widespread acceptance and adoption"...
Mar 18, 2021
Sophus3 Quarterly Insights Event: How the needs of the EV customer differ
"There is no simple playbook: brands must learn as they go along, they must listen and adapt."...
Mar 10, 2021
Sophus3 Quarterly Insights Event: Launching a digital-only EV brand
"The advantage we have as a direct to consumer business is that you have the feedback straight from the customer."...
Mar 08, 2021