In this section we want to review in more detail how finance information is presented on car brand websites given its new found importance. Is finance information given prominence, can it be easily understood, is it accessible at any point...
It has become a commonplace to say that car purchase has moved online. Although the final transaction invariably takes place at a dealer showroom, the majority of the automotive consumer journey is now conducted digitally1. Prospective new car buyers research...
The automotive finance market is changing and the position of the car brand's captive banks is under threat....
‘Finance’ has moved to centre stage for the car industry, sustaining market recovery and delivering unprecedented sales volumes....