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sophus3 partners with publisher WhatCar?

What Car? and Sophus3, the online consumer behaviour specialist, have partnered to create a pioneering lead generation tool that decodes online consumer behaviour. The newly-enhanced Connect service, a first for the automotive industry, enables the UK’s biggest car buyer’s guide to...

Firms ‘leave swords at door’ to share data

Eight of the UK’s top asset managers including Aberdeen, Fidelity Worldwide Investments and Invesco Perpetual have suspended their usual rivalry to share marketing budget information and digital traffic data. BNY Mellon, M&G, Schroders, Neptune and Threadneedle are also pooling their UK...