Captive Banking and the Digital Auto Consumer

28th September 2017 | Paris

The Automotive Captive Bank Forum

Sophus3 will be holding a half day event specifically designed for automotive Captive Banks. This is an extension of our hugely successful annual Digital Automotive Forum – which brings together digital marketing and CRM executives of 30 auto brands participating in sophus’ eDataXchange project.


The Automotive Captive Bank Forum will take place on September 28th 2017 at the Sofitel Arc de Triomphe, Paris. We expect executives responsible for marketing, digital, CRM and business development from Automotive Captive Banks across the big 5 European markets to attend.


As OEMs start shifting from manufacturers to service providers and digital retail businesses, the landscape for the Captive Banks is changing too. Whereas the role of Captive Banks has mainly been to offer financing solutions to help boost OEM sales, they have however also provided OEMs with a high level of operating margin. Going forward they will increasingly need to be more customer centric in their financial service offerings and focus on new services. What digital intelligence tells us today about the automotive consumer journey and the role of finance content will be just one topic of discussion at the forum. The future of automotive financial services in a mobility services context will be another.


13:00 - 14:00: Register, light lunch and participant networking & introduction

14:00 -14:15: Introduction to eDX: the Digital Consumer Journey and Digital Automotive Trends

Paul Rutishauser / Editor of Automotive Market Intelligence

14:15 – 15:00: Why manufacturers must highlight financial products today and focus on new mobility service offerings tomorrow

External Guest Expert Speaker

16:15 – 16:45: Leveraging the Captive Bank’s position in the automotive value chain

External OEM Captive Bank speaker

16:45 – 17:15: Trends in automotive financial services

External Financial Services Provider

17:15 – 18:00: Group Discussion around leveraging digital technologies for Captive Banks with eDX Auto Finance

Moderated discussion


Sofitel Paris Arc de Triomphe, 14 rue Beaujon. 75008 Paris

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Brands participating in eDataXchange

Event Frequently Asked Questions

Is there a fee for attending the event?
No this not a fee paying event. It is complimentary for participating eDX members. If you are unsure whether your brand is a member, please contact us
What is eDataXchange?
30 auto brands are now sharing their online data in eDataXchange in the major European car markets, making it the industry’s leading digital market intelligence provider. Sophus3 tracks visitor click stream data across competitive digital engagement touchpoints and supplies the brands with key online behavioural data on brand websites and social media channels as well as insights on market trends, customer preferences and marketing impact. It integrates the most relevant and proven on and offline data sources to create an integrated performance perspective.
I would like to participate more actively in the event. Who do i need to contact?
Please contact us at

Any questions? Get in touch