Paul Rutishauser


Video: Are your analytics adding business value?

We suggest three actions that can improve the insights car brands derive from their website analytics.

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Video: Is your market ready for auto ecommerce?

How should car brands plan successful ecommerce rollouts?

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Video: What are the digital capabilities of the Chinese car brands entering Europe?

There's been much speculation about the route to market for Chinese car brands, who are turning their attention to Europe as growth stalls in China.

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Video: Which automotive markets are growing in digital?

This extract from Sophus3’s Automotive Digital Summit 2023 looks at the differences in car-buyer interest in global regions and offers some explanation for the variations we found.

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How ‘digital’ are Chinese challenger auto brands?

The second part of Sophus3's paper on Chinese OEMs in Europe surveys and comments on their digital capabilities.

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Chinese auto brands coming to Europe: full report

This first part of Sophus3's paper on the entrance of Chinese car makers into Europe looks at the reasoning and strategy behind their move.

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How to put the ‘human’ into auto ecommerce

Watch the latest episode from Sophus3's Automotive Digital Summit 2022.

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The Digital Car Buyer in Numbers 2022 | front cover

White paper: Digital Car Buyer in Numbers 2022

Unique insights into automotive sector digital, campaign and sales activity.

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Europe’s car brands are sleep-walking into historic levels of marketing inefficiency

Watch part 1 of highlights from the Sophus3 Automotive Digital Summit 2022.

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Click the image to play video of interview with DeLu Jackson

What automotive can learn from other sectors in digital

DeLu Jackson shares insights as to how car brands can improve their digital performance.

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