This first part of Sophus3's paper on the entrance of Chinese car makers into Europe looks at the reasoning and strategy behind their move.

Watch the latest episode from Sophus3's Automotive Digital Summit 2022.

Unique insights into automotive sector digital, campaign and sales activity.

Watch part 1 of highlights from the Sophus3 Automotive Digital Summit 2022.

DeLu Jackson shares insights as to how car brands can improve their digital performance.

A combination of changes is upending the way car brands can track and interact with users of their digital channels.

"The results shocked us. Not only did we see variations between the Big 5 markets, but also a patchy performance across the majority of brands, and very few examples of best practice."

Our annual review of the digital automotive year looks at the impact of the Coronavirus on the automotive industry and the further challenges it faces as the impact of the virus recedes.