Paul Rutishauser

Europe’s car brands are sleep-walking into historic levels of marketing inefficiency

Watch part 1 of highlights from the Sophus3 Automotive Digital Summit 2022.

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Click the image to play video of interview with DeLu Jackson

What automotive can learn from other sectors in digital

DeLu Jackson shares insights as to how car brands can improve their digital performance.

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How to navigate privacy without compromising your analytics

A combination of changes is upending the way car brands can track and interact with users of their digital channels.

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Rethinking car buying in the ecommerce age - cover image of whitepaper

White paper: Rethinking car buying in the ecommerce age

"The results shocked us. Not only did we see variations between the Big 5 markets, but also a patchy performance across the majority of brands, and very few examples of best practice."

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The Digital Car Buyer in Numbers 2021 front cover image featuring a black swan

Digital Car Buyer in Numbers 2021

Our annual review of the digital automotive year looks at the impact of the Coronavirus on the automotive industry and the further challenges it faces as the impact of the virus recedes.

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