Paul Rutishauser
EV Index 2024 Q2: approaching a crisis point
EV uptake slowed further in Q2 and divergence from mandated targets is now clearly a problem that manufacturers and governments will soon need to confront.
Video: Chinese brands expand their digital footprint in Europe
In this fourth video from our series ‘CX Strategies in Automotive Digital 2024’, Sam Robson reviews the ongoing progress of Chinese car brands in Europe.
Video: The Transactional User Journey
In the third video from our series ‘CX Strategies in Automotive Digital 2024’, we look at how a transactional model can be implemented within ecommerce pages to improve customer experience.
Video: Using data to develop auto digital strategies
In this second video from our series ‘CX Strategies in Automotive Digital 2024’, we examine emerging trends in online behaviour shaping the digital activities of car makers.
The data ‘black hole’ frustrating car brands’ digital teams
As data privacy measures increase, the audience that is visible is shrinking dramatically.
Video: Roadblocks to EV adoption
In this first video from our series ‘CX Strategies in Automotive Digital 2024’, we look at the challenges to car brands posed by the transition to electrification.
EV Index 2024 Q1: sharp reversals in EV readiness
Q1 saw a shift in buyer interest away from electric cars with pricing remaining the most significant barrier to acquisition.
Chinese cars dominate latest safety ratings
Euro NCAP's latest ranking of car safety shows that Chinese brands are competitive on quality not just price.
Trends to watch in 2024
Key insights from our recent webinar ‘7 trends to watch in auto digital 2024’.
The Long March: Chinese car brands in Europe
Strong product, clear strategy, and rapidly increasing digital share. Why the European incumbents are sitting up and taking notice of these new market entrants.