Paul Rutishauser
The Long March: Chinese car brands in Europe
Strong product, clear strategy, and rapidly increasing digital share. Why the incumbents are sitting up and taking notice.
EV Index 2023 Q3: a chasm still to be crossed
Electric vehicle sales are stalling and mass adoption in some European markets looks as far away as ever.
EV Index 2023 Q2: growth returns
The EV Index is back on a positive trajectory, but progress remains slow.
Video: Are your analytics adding business value?
We suggest three actions that can improve the insights car brands derive from their website analytics.
Video: Is your market ready for auto ecommerce?
How should car brands plan successful ecommerce rollouts?
EV Index 2023 Q1: EV price war? What price war?
The latest issue of the EV Index from Sophus3 suggests that vehicle pricing remains the biggest barrier to electric vehicle adoption.
Video: What are the digital capabilities of the Chinese car brands entering Europe?
There's been much speculation about the route to market for Chinese car brands, who are turning their attention to Europe as growth stalls in China.
Video: Which automotive markets are growing in digital?
This extract from Sophus3’s Automotive Digital Summit 2023 looks at the differences in car-buyer interest in global regions and offers some explanation for the variations we found.
EV Index reveals north-south divide in Europe
The EV Index from Sophus3 for the final quarter of 2022
How ‘digital’ are Chinese challenger auto brands?
The second part of Sophus3's paper on Chinese OEMs in Europe surveys and comments on their digital capabilities.