Latest
EV Index 2023 Q2: growth returns
The EV Index is back on a positive trajectory, but progress remains slow.
Video: Are your analytics adding business value?
We suggest three actions that can improve the insights car brands derive from their website analytics.
Video: Is the marketing funnel destroying customer experience?
Prioritising customer experience is key to car brands making a success of their ecommerce channels.
Video: Is your market ready for auto ecommerce?
How should car brands plan successful ecommerce rollouts?
EV Index 2023 Q1: EV price war? What price war?
The latest issue of the EV Index from Sophus3 suggests that vehicle pricing remains the biggest barrier to electric vehicle adoption.
Video: What are the digital capabilities of the Chinese car brands entering Europe?
There's been much speculation about the route to market for Chinese car brands, who are turning their attention to Europe as growth stalls in China.
Video: Which automotive markets are growing in digital?
This extract from Sophus3’s Automotive Digital Summit 2023 looks at the differences in car-buyer interest in global regions and offers some explanation for the variations we found.
White Paper: Digital Car Buyer in Numbers 2023
Data and insight from Sophus3's Automotive Digital Summit 2023.
Video: What works best in automotive ecommerce?
In this 10-minute video, we analyse data from hundreds of automotive brand websites to reveal what works best in automotive ecommerce.
EV Index reveals north-south divide in Europe
The EV Index from Sophus3 for the final quarter of 2022