Latest
26.03.2024
Trends to watch in 2024
Key insights from our recent webinar ‘7 trends to watch in auto digital 2024’.
07.02.2024
The Long March: Chinese car brands in Europe
Strong product, clear strategy, and rapidly increasing digital share. Why the European incumbents are sitting up and taking notice of these new market entrants.
01.02.2024
EV Index 2023 Q4: interest and sales stall
Electric vehicle sales are stalling and mass adoption in some European markets looks as far away as ever.
18.12.2023
Quiz: Can you match these Chinese brands with their models?
The new market entrants are using a confusing array of alphanumeric names for their cars.
20.06.2023
Video: Are your analytics adding business value?
We suggest three actions that can improve the insights car brands derive from their website analytics.
31.05.2023
Video: Is the marketing funnel destroying customer experience?
Prioritising customer experience is key to car brands making a success of their ecommerce channels.
16.05.2023
Video: Is your market ready for auto ecommerce?
How should car brands plan successful ecommerce rollouts?
24.04.2023
Video: What are the digital capabilities of the Chinese car brands entering Europe?
There's been much speculation about the route to market for Chinese car brands, who are turning their attention to Europe as growth stalls in China.
18.04.2023
Video: Which automotive markets are growing in digital?
This extract from Sophus3’s Automotive Digital Summit 2023 looks at the differences in car-buyer interest in global regions and offers some explanation for the variations we found.
21.03.2023
White Paper: Digital Car Buyer in Numbers 2023
Data and insight from Sophus3's Automotive Digital Summit 2023.