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EV Index 2024 Q1: sharp reversals in EV readiness

Q1 saw a shift in buyer interest away from electric cars with pricing remaining the most significant barrier to acquisition.

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Table showing Euro NCAP safety ratings of Top Ten cars

Chinese cars dominate latest safety ratings

Euro NCAP's latest ranking of car safety shows that Chinese brands are competitive on quality not just price.

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Trends to watch in 2024

Key insights from our recent webinar ‘7 trends to watch in auto digital 2024’.

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The Long March: Chinese car brands in Europe

Strong product, clear strategy, and rapidly increasing digital share. Why the European incumbents are sitting up and taking notice of these new market entrants.

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EV Index 2023 Q4: interest and sales stall

Electric vehicle sales are stalling and mass adoption in some European markets looks as far away as ever.

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Quiz: Can you match these Chinese brands with their models?

The new market entrants are using a confusing array of alphanumeric names for their cars.

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Video: Are your analytics adding business value?

We suggest three actions that can improve the insights car brands derive from their website analytics.

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Video: Is the marketing funnel destroying customer experience?

Prioritising customer experience is key to car brands making a success of their ecommerce channels.

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Video: Is your market ready for auto ecommerce?

How should car brands plan successful ecommerce rollouts?

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Video: What are the digital capabilities of the Chinese car brands entering Europe?

There's been much speculation about the route to market for Chinese car brands, who are turning their attention to Europe as growth stalls in China.

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