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Sophus3 Briefing paper – Chinese auto brands in Europe | 2. Digital assessment
The second part of Sophus3's paper on Chinese OEMs in Europe surveys and comments on their digital capabilities.
Sophus3 Briefing paper – Chinese auto brands in Europe | 1. Entrants & Strategy
This first part of Sophus3's paper on the entrance of Chinese car makers into Europe looks at the reasoning and strategy behind their move.
Best practice in automotive e-commerce
Watch the latest episode from Sophus3's Automotive Digital Summit 2022.
Download the Digital Car Buyer in Numbers 2022
Unique insights into automotive sector digital, campaign and sales activity.
Europe’s car brands are sleep-walking into historic levels of marketing inefficiency
Watch part 1 of highlights from the Sophus3 Automotive Digital Summit 2022.
Sophus3 Quarterly Insights Event Q4: What automotive can learn from other sectors
DeLu Jackson shares insights as to how car brands can improve their digital performance.
Sophus3 Briefing paper – Maintaining digital analytics for car brands within new privacy and consent frameworks
A combination of changes is upending the way car brands can track and interact with users of their digital channels.
Sophus3 2021 Automotive Digital Summit – Download the whitepaper ‘Rethinking car buying in the ecommerce age’
"The results shocked us. Not only did we see variations between the Big 5 markets, but also a patchy performance across the majority of brands, and very few examples of best practice."