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EV Index 2022 Q4

The EV Index from Sophus3 for the final quarter of 2022

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Sophus3 Briefing paper – Chinese auto brands in Europe | 2. Digital assessment

The second part of Sophus3's paper on Chinese OEMs in Europe surveys and comments on their digital capabilities.

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Sophus3 Briefing paper – Chinese auto brands in Europe | 1. Entrants & Strategy

This first part of Sophus3's paper on the entrance of Chinese car makers into Europe looks at the reasoning and strategy behind their move.

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Title page for Sophus3 Video 'Best Practice in Automotive Ecommerce'

Best practice in automotive e-commerce

Watch the latest episode from Sophus3's Automotive Digital Summit 2022.

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The Digital Car Buyer in Numbers 2022 | front cover

Download the Digital Car Buyer in Numbers 2022

Unique insights into automotive sector digital, campaign and sales activity.

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Europe’s car brands are sleep-walking into historic levels of marketing inefficiency

Watch part 1 of highlights from the Sophus3 Automotive Digital Summit 2022.

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Click the image to play video of interview with DeLu Jackson

Sophus3 Quarterly Insights Event Q4: What automotive can learn from other sectors

DeLu Jackson shares insights as to how car brands can improve their digital performance.

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Sophus3 Briefing paper – Maintaining digital analytics for car brands within new privacy and consent frameworks

A combination of changes is upending the way car brands can track and interact with users of their digital channels.

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Rethinking car buying in the ecommerce age - cover image of whitepaper

Sophus3 2021 Automotive Digital Summit – Download the whitepaper ‘Rethinking car buying in the ecommerce age’

"The results shocked us. Not only did we see variations between the Big 5 markets, but also a patchy performance across the majority of brands, and very few examples of best practice."

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