Latest
Video: Which automotive markets are growing in digital?
This extract from Sophus3’s Automotive Digital Summit 2023 looks at the differences in car-buyer interest in global regions and offers some explanation for the variations we found.
White Paper: Digital Car Buyer in Numbers 2023
Data and insight from Sophus3's Automotive Digital Summit 2023.
Video: What works best in automotive ecommerce?
In this 10-minute video, we analyse data from hundreds of automotive brand websites to reveal what works best in automotive ecommerce.
How ‘digital’ are Chinese challenger auto brands?
The second part of Sophus3's paper on Chinese OEMs in Europe surveys and comments on their digital capabilities.
Chinese auto brands coming to Europe: full report
This first part of Sophus3's paper on the entrance of Chinese car makers into Europe looks at the reasoning and strategy behind their move.
How to put the ‘human’ into auto ecommerce
Watch the latest episode from Sophus3's Automotive Digital Summit 2022.
White paper: Digital Car Buyer in Numbers 2022
Unique insights into automotive sector digital, campaign and sales activity.
Europe’s car brands are sleep-walking into historic levels of marketing inefficiency
Watch part 1 of highlights from the Sophus3 Automotive Digital Summit 2022.
What automotive can learn from other sectors in digital
DeLu Jackson shares insights as to how car brands can improve their digital performance.
How to navigate privacy without compromising your analytics
A combination of changes is upending the way car brands can track and interact with users of their digital channels.