Fit for Purpose? Car Brand Website Device Audit

Two years ago sophus3 undertook a first audit of car brand websites to test how well they performed when viewed through a mobile device. A follow up audit conducted over the summer found that many automotive sites have still not...

Sophus3 appointed by Hyundai Motor Europe

[vc_row][vc_column][vc_column_text]Sophus3 has been appointed by Hyundai Motor Europe to setup and operate a web metrics and digital marketing performance monitoring solution.   Once rolled out, the service delivers holistic digital marketing insights by combining data from web analytics, campaign and search, marketing...

YouTube & Automotive Brands in 2014

[vc_row][vc_column][vc_column_text] UK Automotive Manufacturers & YouTube in 2014 Is an Online Video Strategy a choice or a necessity? Sophus3 analysis on the 2014 YouTube videos of car manufacturers in the United Kingdom shows evidence that across all brands, views of automotive videos have...

Citroen DS in China

Citroën about DS brand and C4 Cactus

Interview with Julien Montarnal – Citroën This Interview was first published in the August 2014 edition of Auto Market Intelligence sophus3’s quarterly journal of ideas and analysis aimed at e-business professionals working in, or supporting, the automotive sector. Julien Montarnal, Director...

Jaguar shares plans for reigniting the brand

Interview with Steve Cobelli - Jaguar This Interview was first published in the May 2014 edition of Auto Market Intelligence. Steve Cobelli, Jaguar Cars’ Digital Marketing Manager, shares plans for ‘reigniting’ the brand. AMI’s Glenn Brooks reports. AMI: What does your research show...

sophus3 partners with publisher WhatCar?

What Car? and Sophus3, the online consumer behaviour specialist, have partnered to create a pioneering lead generation tool that decodes online consumer behaviour. The newly-enhanced Connect service, a first for the automotive industry, enables the UK’s biggest car buyer’s guide to...

Iphone Users Visiting Car Websites

iPhone Users Visiting Automotive Websites

[vc_row][vc_column][vc_column_text]Is the Iphone 6 going to have a big impact in the game? Take a look at sophus3 eDataXchange Infographics. Millions across the world followed the recent launch of the iphone 6 and many will flock to stores and their mobile...

Sophus3 and What Car? name Top OEMs for Digital-Marketing

Annual awards names Audi, Vauxhall and SEAT among top performers Extension of Sophus3 and What Car? Connect project to decipher buyers’ virtual journey Sophus3 and What Car? Connect have jointly hosted the UK Top Digital Performer 2014, an event celebrating the OEMs...

Sophus3 and Haymarket offer new Service AE+

Sophus3 and Haymarket, publishers of What Car?, are offering a pioneering auto lead generation tool that decodes online consumer behaviour in the UK go to this web-site. <img class="wp-image-1206 alignright" title="Lead Generation Software" src="https://www.sophus3.comwp-content/uploads/2013/08/iStock_000002875976Small-300x168.jpg" alt="Lead Generation Software" width="300" height="168" srcset="https://www.sophus3.com/wp-content/uploads/2013/08/iStock_000002875976Small-300x168 viagra...

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