Sophus3 is a leading supplier of web site analysis and optimisation services. We act as a limited agent (and data processor in the EU context) to each of our customers only for the purpose of providing such services.
Our corporate customers may use information that has been gathered by us on their website(s) and other information provided to us (by the customer or their trusted partners) to create web properties and applications that are easier to use and are more appealing to their visitors. This information may include (but is not limited by) general website traffic patterns, most popular pages visited, referring domains, referring search engines, campaign success rates, visitor attrition rates and types of product(s) purchased.
For the purposes of such behavioural analysis we do not collect or store any nominative data that can be used to identify visitors to our customer sites as individuals. All such information is, and will remain, customer property, and will be treated by sophus3 as proprietary and confidential information of each customer, respectively. As such, and subject to the remainder of this paragraph, sophus3 will not disclose such information to any third party, unless specifically and rightfully instructed or directed to do so by the customer, or unless it is transferred among our Subsidiaries solely for the purposes of processing such instructions or directions. Sophus3 will not review, share, disclose, distribute, print or reference any such information except as requested or directed by the customer or as may be required by law. Individual customer records may at times be viewed or accessed only for the purpose of resolving a problem, addressing a support issue, fulfilling a billing requirement or as may be required by law. Our corporate customers are responsible for maintaining the confidentiality and security of their usernames and passwords to log into their accounts.
Cookies and Tracking Tags
Cookies are files that web servers put on an internet user’s computer. They are designed to store basic information, such as your preferences, and to give you a better experience. They help us to estimate the number of different visitors to our website.
There are two types of cookies which may be used: session and persistent. Session cookies are temporary and only last during a specific visit. They disappear off your website when the browser is closed. Persistent cookies stay on your computer after the browser has been closed. They can’t read information on your hard drive and don’t identify you personally, but do recognise your browser.
Visitors to our website who disable the cookies in their web browsers will still be able to use our website.
You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually change your browser setting to decline cookies if you prefer. For further information about disabling cookies you can visit www.allaboutcookies.org. If you choose to decline cookies, you may not be able to sign in or use other interactive features of certain web sites and services that depend on cookies.
Tracking tags (also known as Clear GIFs or web beacons) are used in combination with cookies to help understand how visitors interact with our websites. A clear gif is typically a transparent graphic image (usually 1 pixel x 1 pixel) that is placed on a site. The use of a clear gif allows us to measure the actions of the visitor opening the page that contains the clear GIF.
If you do not wish your interaction with our client websites to be aggregated and analysed by us you may utilize an opt-out mechanism by clicking here.