The 17th Sophus3 Summit will bring together more than 200 European automotive leaders to discuss the latest trends in digital marketing.
Drawing on two decades of automotive digital expertise, our hand-picked panel of speakers from leading brands will share best practice in online customer experience.
Sophus3 is Europe’s most trusted independent source of automotive insight, providing an empirical view of the modern car buyer to help brands to make the right tactical and strategic decisions.
Today’s shifting market conditions require car brands to master both efficiency and innovation – so called ‘ambidexterity’.
Data is a key weapon in addressing the twin challenges of marketing efficiency in the short term and customer-centric innovation in the longterm.
The Sophus3 Summit focuses on the practical rather than the theoretical, encouraging delegates to share experiences in a neutral, collaborative environment.
Sophus3’s senior analyst Tania Hodgkinson has been sharing best practice for the past 17 years through the benchmarking platform, eDataXchange.
‘As the pressure grows on car brands to be expert in both instant results and longterm business transformation, our focus in 2020 is a reporting approach that gives disparate teams a common set of objectives.
‘Car brands are undergoing a customer-driven culture change. Our ambition is to bring a unifying KPI language across the organisation, providing a starting point for digital performance optimisation.’
The Sophus3 Summit is an opportunity to explore these themes in an informal yet focused way.
In this talk, Ron explores our seismic shifts in customer, business, and marketing. He then examines how world-leading organisations are navigating those shifts through the application of three core principles:
Simplification: How can organisations of tomorrow make things easier, more enjoyable.
Purpose-driven: How can organisations of tomorrow move from storytelling to story doing.
Unforgettable: How can organisations of tomorrow connect physical and digital to make the experience desirable and importantly, memorable.
Finally, Ron will discuss the importance of inevitability, showcasing trends and insights from the hottest start-ups to the timeless leaders.
OEMs today are facing an uphill challenge to meet customers’ expectations for personalization throughout the automotive purchase journey. This talk will outline why OEMs must become effective media companies to meet this demand and how ZeroLight’s cloud-based content production platform, SpotLight Suite TM, is empowering VW to deliver hyper-personalized content at scale through three key functions:
- Content Creation: Simplified and web-based production of a range of high-end visual 3D content such as pictures, 360s, videos, digital brochures, and more.
- Content Distribution: Empowering individual territories and their ecosystem of agencies, dealers, and partners to create their own content.
- Content Integration: Seamless integration into 3rd party platforms to automatically deliver the personalized content required for programmatic advertising, CRM updates, or back-end supply chains.
You can expect to take away a better understanding of the human perception and how the brain processes experience. As OEMs face the challenge of moving from selling products to selling experiences, different business models and development processes will be required.
How should a digital experience look like and how can it be measured? Ultimately, it is also about how to create organisational courage to develop emotional digital experiences.
From 9 AM to 6 PM