Keynote: Simplicity Amidst Surplus – In a time of infinite noise and finite customer attention, where do we go from here? – Ron Peterson, Managing Director, AKQA London, Gothenburg, and Stockholm studios.
Ron explores our seismic shifts in customer, business, and marketing. He then examines how world-leading organisations are navigating those shifts through the application of three core principles:
- Simplification: How can organisations of tomorrow make things easier, more enjoyable.
- Purpose-driven: How can organisations of tomorrow move from storytelling to story doing.
- Unforgettable: How can organisations of tomorrow connect physical and digital to make the experience desirable and importantly, memorable.
Finally, Ron will discuss the importance of inevitability, showcasing trends and insights from the hottest start-ups to the timeless leaders.
A driven, entrepreneurial leader, Ron serves as Managing Director for the AKQA London, Gothenburg, and Stockholm studios. Ron has had the honour of driving teams to create the future for a number of Fortune 500 organisations, from airlines to automotive, lifestyle to retail, and FMCG to electronics.
Having been raised across Tokyo, Honolulu, and Los Angeles, and having worked in disciplines that span consulting (KPMG), retail (T&C Hawaii), design and marketing (BAYVI Hawaii), digital strategy (TBWA), and business management (AKQA), Ron brings a unique and cross-functional approach to his work. Ron leads teams to deliver simple, artful, customer-centric solutions designed to make impact.
A contributor to Cannes and named in BIMA’s “Hot 100″ and The Drum’s Social “Top 50”, Ron is frequently called upon by the press and award associations to provide thought leadership.