Francois de Bodinat (Zerolight)

Why cloud-powered 3D content production is the key to delivering hyper-personalization across the customer purchase journey at scale.

OEMs today are facing an uphill challenge to meet customers’ expectations for personalization throughout the automotive purchase journey. This talk will outline why OEMs must become effective media companies to meet this demand and how ZeroLight’s cloud-based content production platform, SpotLight Suite TM, is empowering VW to deliver hyper-personalized content at scale through three key functions:

- Content Creation: Simplified and web-based production of a range of high-end visual 3D content such as pictures, 360s, videos, digital brochures, and more.

- Content Distribution: Empowering individual territories and their ecosystem of agencies, dealers, and partners to create their own content.

- Content Integration: Seamless integration into 3rd party platforms to automatically deliver the personalized content required for programmatic advertising, CRM updates, or back-end supply chains.