This edition of Sophus3 Quarterly Insights looks at the growing demand for Electric Vehicles and the challenges they present to car industry digital marketeers.

The event includes three presentations to explore best practice:

Jonathan Goodman, CEO of Polestar UK and Head of Global Communications, will discuss the challenges of launching a digital-only EV brand and what the company has learnt during its first year of vehicle sales in the UK.

Patrick Fuller, our Head of Insights, will show how the Sophus3 EV Index monitors market readiness for electric vehicle adoption, and how it can assist car brands’ strategic thinking. You can access the latest EV Index here.

Scott Gairns, managing director of Sophus3, will share data and insight which show how the needs of the online EV shopper differ and how a focus on personalisation can help car brands understand and respond to those differences.

Some of the insights that will be shared:

• • Best practice approaches to EV marketing
  • Why OEMs must think like a small team as they transition to electric
  • What KPIs matter most in digital EV retail
  • How ‘premium’ can be achieved ‘on screen’
  • Assessing your EV-readiness using the Sophus3 EV Index