Sophus3 Digital Automotive Summit 2022

Best practice in automotive ecommerce

With our face-to-face events on hold, the Sophus3 insight team brings you the latest in digital marketing best practice in this exclusive video for eDataXchange clients.

In the second of our 2022 Sophus3 Digital Automotive Summit videos, we look at a live tour showroom created by the Volkswagen Group UK. How can simple digital tools get customers closer to the cars they are thinking of buying and what part should it play in an ecommerce process?

With data from the eDataXchange partnership of more than 20 car brands in Europe and analysis from our experienced insight team, our 12-minute market summary includes:


  • How are today’s car buyers behaving in digital
  • What ecommerce KPIs drive business growth
  • How can you introduce human contact to increase conversions
  • What digital tools work best.


The Summit is accompanied by a white paper that examines the lessons from 2021 and looks ahead in 2022 and beyond. To receive your copy, simply fill-in the form below.


Watch out for further videos in our Automotive Summit series, starting with our ecommerce special in Q3 2022.

Previous videos

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