Here you can download the whitepaper, ‘Rethinking car buying in the ecommerce age’, that was presented to the Sophus3 Automotive Digital Summit 2021.
From the introduction:
“At Sophus3 we decided to create a detailed assessment of ecommerce in the automotive sector, examining the purchase journey from the customer’s point of view and scoring each website on its ability to answer questions, provide information, and assist the customer in their purchase journey. The intention was to measure transactional capability across the sector so that our partner brands could understand their relative performance, and focus on both their strengths and their weaknesses.”
Click here to access the basic version of the whitepaper:
If your company is a participant in the eDataXchange project, please use the contact form below to request a full copy of the paper which contains tables of brand performance across all of the ‘Big 5’ European markets.