Date

February 22nd, 2018

Location

Henry Wellcome Auditorium, NW1 2BE, UK

Remaining

53

Speakers

Automotive Industry

THE SOPHUS3 FORUM / Introduction

The Sophus3 Annual Forum is centred around our eDataXchange project, which was setup in 2003  as a data sharing project to provide auto brands with a better intelligence on market and digital marketing performance.

30 auto brands are now sharing their online data in eDataXchange in the major European car markets, making it the industry’s leading digital market intelligence provider. The objective of the Sophus3 Forum is to share knowledge and digital marketing best practice.

This year’s forum theme considers the need for car brands to be All Joined Up to build car brands’ digital effectiveness. During this period of intense and disruptive change, a car brand’s digital activity needs to work within the present but also prepare the brand for a future in which they may be competing within very different business models.

Car brands need to join up their present to that future. They also need to join up disparate operational silos and data sets to deliver seamless consumer experience. Most of all they need to develop joined up strategies to ensure future resilience and survival.

The challenge for automotive brands is how they become fully integrated,  consumer-centric digital businesses that can meet the current needs of the car buyer, whilst preparing to meet the likely future expectations of the mobility user. Says Scott Gairns, Managing Director, Sophus3

The Sophus3 forum brings together experts from a variety of disciplines to examine emerging digital trends and to discuss best practice. Over the coming weeks, we will be putting together an inspiring expert panel of speakers, from within and outside the industry, to help us create this next Sophus3 Digital Automotive Forum.

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Recent Blog Posts / Our latest news

AD BLOCKING IN THE AUTOMOTIVE INDUSTRY

Sophus3 is proud to announce its 2017 analysis on ad blocking in the automotive industry. (sophus3 – 5 November 2017) . Ad blocking Ad blocking or ad filtering is removing or altering advertising content in a webpage. Advertising can exist in a

Firms ‘leave swords at door’ to share data

Eight of the UK’s top asset managers including Aberdeen, Fidelity Worldwide Investments and Invesco Perpetual have suspended their usual rivalry to share marketing budget information and digital traffic data. BNY Mellon, M&G, Schroders, Neptune and Threadneedle are also pooling their UK data

FIT FOR PURPOSE?: CAR BRAND WEBSITE DEVICE AUDIT

Two years ago sophus3 undertook a first audit of car brand websites to test how well they performed when viewed through a mobile device. A follow up audit conducted over the summer found that many automotive sites have still not come to

Event Location

Sophus3 Forum
Wellcome Collection
Henry Wellcome Auditorium
183 Euston Road
NW1 2BE
London

 

 

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