How can data help automotive brands to transform from being product-centric to customer-centric? How should reporting evolve to give better insights more quickly in a world of information overload? Which technologies and methods are most effective in driving customer engagement and driving digital transformation?
These are the key themes of the 25th Sophus3 Digital Automotive Summit, the invitation-only event that brings together 40 participating brands in the eDataXchange project, the partnership between automotive OEMs to provide better intelligence on, and benchmarking of, their digital marketing performance.
Following conversations with those brands and other attendees, this year’s theme is tightly focussed on day-to-day digital best practice to guide the sector through the approaching period of unprecedented change as disruptive technologies and business models threaten the familiar order. Some of the questions we will be asking include: what data should brands be working with to measure performance and assist in their digital transformation? What KPIs will help them change from a product-centric to a customer-centric capability. At a time of data overload and ever faster change, how should reporting evolve to give better insights more quickly? Which technologies and methods are most effective in driving customer engagement?
Tania Hodgkinson, Head of eDataXchange at Sophus3, described some of the challenges for car brands online: “Despite the huge effort they expend in driving traffic and enabling engagement, still over half of visitors to their sites do not engage beyond the first page that they see. Three out of four that do will subsequently drop out of the engagement process. Digital buyers are becoming ever less forgiving, and meeting this challenge is fundamental if automotive companies are to survive and thrive as heavily reconfigured digital businesses.”
The 2019 Digital Automotive Forum will bring together experts from a variety of disciplines to examine emerging digital trends and innovations. Over the coming weeks, we will be sharing more about the topics we will be covering and revealing our line up of expert speakers, both from within and from outside the industry.
From 9 AM to 6 PM