Sophus3 Forum 2017 | BMW Online Retail

In November 2015 BMW became the first car brand in the UK to launch a channel allowing the end-to-end purchase of a new car online. Franz Wimmer, the brand’s General Manager for Modern Retailing, describes the success the channel has...

Fit for Purpose? Car Brand Website Device Audit

Two years ago sophus3 undertook a first audit of car brand websites to test how well they performed when viewed through a mobile device. A follow up audit conducted over the summer found that many automotive sites have still not...

Sophus3 appointed by Hyundai Motor Europe

[vc_row][vc_column][vc_column_text]Sophus3 has been appointed by Hyundai Motor Europe to setup and operate a web metrics and digital marketing performance monitoring solution.   Once rolled out, the service delivers holistic digital marketing insights by combining data from web analytics, campaign and search, marketing...

YouTube & Automotive Brands in 2014

[vc_row][vc_column][vc_column_text] UK Automotive Manufacturers & YouTube in 2014 Is an Online Video Strategy a choice or a necessity? Sophus3 analysis on the 2014 YouTube videos of car manufacturers in the United Kingdom shows evidence that across all brands, views of automotive videos have...

Citroen DS in China

Citroën about DS brand and C4 Cactus

Interview with Julien Montarnal – Citroën This Interview was first published in the August 2014 edition of Auto Market Intelligence sophus3’s quarterly journal of ideas and analysis aimed at e-business professionals working in, or supporting, the automotive sector. Julien Montarnal, Director...

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