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TOYOTA
Toyota Italy boosts Online Quote Request
The Challenge
 
The Toyota IT Digital team set a goal to improve the number of Quote Requests generated by Toyota.it website. It was essential for them to ensure a seamless user experience and implement an approach that would engage visitors as an integrated part of their digital journey at relevant points.
Our Solution
Sophus3 Active Engagement Solution helped Toyota Italy to get the most out of their marketing efforts by improving conversion both on Desktop and on Mobile sites. The Sophus3 approach targets visitors in real time, based on how likely they are to be in-market, and invites them to Request a Quote for the visited model in a relevant, non-intrusive manner.
The Results

+38%

Uplift in Quote Request

+40%

Incremental RFQ Leads thanks to AE Mobile

We have worked with Sophus3 for a few years and Active Engagement has proven to be a very effective solution. Lead Generation is a priority for us and Active Engagement contributes significantly to our efforts to provide our Dealerships with quality, in-market Leads

Paolo Dolcini - Communication and Digital Manager Toyota Motor Italy

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