Sophus3 helps Kia to improve conversion and reduce exit intent
The Challenge
The KIA Spain Digital team set a goal to improve the number of Quote Requests and Dealer Search generated by website. It was essential for them to ensure a seamless user experience and implement an approach that would engage visitors, at relevant points, as an integrated part of their digital journey.
Our Solution
Sophus3 solutions helped KIA Spain to get the most out of their Digital Marketing efforts by improving site conversion in 2 areas:
> Lead generation: Sophus3 Active Engagement algorithm targets visitors in real time, based on how likely they are to be in-market, and invites them to Request a Quote for the visited model in a relevant, non-intrusive manner.
> Site retention: Active recovery identifies prospects about to leave the website and offers the opportunity to re-engage and convert them into valuable, incremental Dealer Searches
Sophus3 Active Engagement for Kia Spain
Active Recovery for Kia Spain

The Results

Between a 25% and 35% uplift in the Quote Request & Dealer Locator
Quote Requests
Dealer Searches

Our experience with Sophus3 helps KIA Spain to fully exploit the tactical potential of our website with the best cost per lead. The achieved CPL and quality are better than that achieved with external lead suppliers.

Florian Fellner - Communication and Digital Manager KIA Motors Iberia

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