Mazda IT boosts Test Drives while reducing site attrition
The Challenge

Mazda Motor Italia operates as the Italian division of Mazda Motor Europe AG.
Our Solution

By choosing Sophus3 Active Engagement and Active Recovery Mazda users are served with an opportunity to book a test drive through an approach aimed to guarantee a seamless user experience.


Sophus3 Active Engagement algorithm targets in real time the users who are more likely to be in-market and invites them to Request a Test Drive for the visited model in a relevant, non-intrusive manner.


Active Recovery identifies visiting prospects that are about to leave the websites and offers an opportunity to download an eBrochure and to subscribe to the eNewsletter. Active Recovery wins back the users’ details for marketing purposes and significantly improves the overall site attrition rate.

The Results
Test Drive Submissions
Brochure Downloads

Following a successful pilot aimed to produce the internal business case, Sophus3 Active Engagement & Active Recovery have become a central pillar of our Lead Generation Strategy. Both solutions have proven to be a very effective way to generate valuable incremental Leads form our website.

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