Within the first 6 months after the Proactive Chat implementation, average chats per day more than doubled – the uplift was of 122%. In fact, the Proactive Chat was able to make more website visitors communicate with the brand, as Chats per 1000 Visitors increased from an average of 4.4 in Q1 to 9.1 in Q2. With this solution Ford of India was able to get in touch with more engaged users in the website, giving the brand the opportunity of turning prospect customers into existing ones and supporting users in the car buying process.