FORD
Maximize your Lead Generation with Smart Sticky Notes
The Challenge
Our Solution
Our stickies are dynamic and relevant to the user interest some of the update that we delivered which had a positive impact:
- Change the standalone form to a full-page test drive form.
- From 3 stickies to 2
- Change of the icons to increase understanding
- Active Banners to show what the sticky can help the user on
- Active Link to the configurator, if you are on a Ford Focus, we will get you to the Ford Focus configurator
The Results
Within the first 6 months after the Proactive Chat implementation, average chats per day more than doubled – the uplift was of 122%. In fact, the Proactive Chat was able to make more website visitors communicate with the brand, as Chats per 1000 Visitors increased from an average of 4.4 in Q1 to 9.1 in Q2. With this solution Ford of India was able to get in touch with more engaged users in the website, giving the brand the opportunity of turning prospect customers into existing ones and supporting users in the car buying process.
>300
Test Drive Completed
>22,500
Configurator Started
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