Increasing customer interaction and satisfaction. Thousands of visitors went on the Mustang microsites during the campaign:
– 400+ chats across 3 markets (France, Germany and Spain)
– Out of those chats, 65 % of the visitors pre-ordered a Mustang
– Customer satisfaction was 4.6 out of 5 – Most visitors wanted to be reassured by a “human” before making such an important purchase online.
– Visitors who entered a chat were 6 times more engaged than average visitors. At the end of the campaign, stakeholders were delighted by the amount of chats which resulted in the pre-order of a car.
At the end of the campaign, stakeholders were delighted by the amount of chats which resulted in the pre-order of a car.