FORD
Ford uses sophus3 Live Chat to boost Mustang pre-orders
The Challenge
Our Solution
Sophus3 Live Chat to communicate with the prospects In order to reassure the prospects in this new and unique way of pre-ordering a car, Ford of Europe used sophus3 Live Chat technology.
– Sophus3 Live Chat technology to communicate with the clients.
– Handle the display of the Live Chat button so only engaged visitors chat with Ford agents
– Measure the satisfaction of the customers who entered a chat.
The Results
Increasing customer interaction and satisfaction. Thousands of visitors went on the Mustang microsites during the campaign:
– 400+ chats across 3 markets (France, Germany and Spain)
– Out of those chats, 65 % of the visitors pre-ordered a Mustang
– Customer satisfaction was 4.6 out of 5 – Most visitors wanted to be reassured by a “human” before making such an important purchase online.
– Visitors who entered a chat were 6 times more engaged than average visitors. At the end of the campaign, stakeholders were delighted by the amount of chats which resulted in the pre-order of a car.
At the end of the campaign, stakeholders were delighted by the amount of chats which resulted in the pre-order of a car.
>400
Chats across 3 markets (France, Germany and Spain)
+122%
User Engagement
4.6
Customer satisfaction (Out of 5)
The arrival of the new Ford Mustang in Europe is an event that deserves the biggest possible stage
Roelant de Waard, Vice president, marketing, Ford of Europe
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