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Jaguar shares plans for reigniting the brand

Interview with Steve Cobelli - Jaguar This Interview was first published in the May 2014 edition of Auto Market Intelligence. Steve Cobelli, Jaguar Cars’ Digital Marketing Manager, shares plans for ‘reigniting’ the brand. AMI’s Glenn Brooks reports. AMI: What does your research show...

sophus3 partners with publisher WhatCar?

What Car? and Sophus3, the online consumer behaviour specialist, have partnered to create a pioneering lead generation tool that decodes online consumer behaviour. The newly-enhanced Connect service, a first for the automotive industry, enables the UK’s biggest car buyer’s guide to...

Firms ‘leave swords at door’ to share data

Eight of the UK’s top asset managers including Aberdeen, Fidelity Worldwide Investments and Invesco Perpetual have suspended their usual rivalry to share marketing budget information and digital traffic data. BNY Mellon, M&G, Schroders, Neptune and Threadneedle are also pooling their UK...

Platform Proliferation

Product plethora Car manufacturers are using new modular vehicle platforms to offer an ever increasing range of products. In this extract from a longer article that appeared in the May edition of Auto Market Intelligence, Paul Rutishauser looks at some of...