The end of the ICE Age? Digital insights into the electric vehicle buyer
Our latest white paper looks at the online behaviour of vehicle buyers interested in electric vehicles....
Jan 11, 2018
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Sophus3 Captive Bank Forum, Paris, September 2017
A short summary of the September 2017 Automotive Captive Bank forum held in Paris and hosted by Sophus3....
Oct 16, 2017
Sophus3 Whitepaper | The Digitalisation of Automotive Finance – Part 4
In this section we want to review in more detail how finance information is presented on car brand websites given its new found importance. Is finance information given prominence, can it be easily understood, is it accessible at any point...
Sep 27, 2017
Sophus3 Whitepaper | The Digitalisation of Automotive Finance – Part 3
It has become a commonplace to say that car purchase has moved online. Although the final transaction invariably takes place at a dealer showroom, the majority of the automotive consumer journey is now conducted digitally1. Prospective new car buyers research...
Sep 25, 2017
Sophus3 Whitepaper | The Digitalisation of Automotive Finance – Part 2
The automotive finance market is changing and the position of the car brand's captive banks is under threat....
Sep 22, 2017
Sophus3 Whitepaper | The Digitalisation of Automotive Finance – Part 1
‘Finance’ has moved to centre stage for the car industry, sustaining market recovery and delivering unprecedented sales volumes....
Sep 11, 2017