Sophus3 Quarterly Insights Event: Launching a digital-only EV brand
"The advantage we have as a direct to consumer business is that you have the feedback straight from the customer."...
Mar 08, 2021
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Sophus3’s Quarterly Insights Event: the second wave emerges
The sense of optimism building in the car market during Q3 has been drained in recent weeks as a second wave of the pandemic flared across Europe. The digital data shows us the likely impact....
Dec 01, 2020
Sophus3 Quarterly Insights Event: Sales funnel has halved, says Opel
The automotive sales funnel has been halved as brands engage directly with customers in real time and move away from a traditional lead generation model....
Nov 27, 2020
Sophus3’s Quarterly Insights Event: some of the things we learnt
Today’s digital car buyer is more interested in the facts about products than ‘beautiful pictures’, according to BMW’s head of digital....
Oct 20, 2020
Renault, PSA and Hyundai use Sophus3 solutions for live chat video
Automotive OEMs turn to Sophus3 for the rapid deployment of 'must have' virtual solutions as the disruptive effects of Covid-19 continue....
Aug 24, 2020
Sophus3 ‘Mini Summit’ shows car market winners and losers
This virtual event reviewed the impact of the Covid-19 pandemic on car brands' online performance. The 50 minute session examines the short-term response of OEMs and discusses the strategic implications for the industry....
Jul 01, 2020
How many clicks to request a test drive?
Sophus3 recently conducted an audit of this critical automotive website function and found a surprising variation in the ease with which it could be completed....
Jun 18, 2020
A Revolutionary Evolution: 7 Predictions For Automotive Retail in 2030
Andy Carroll looks beyond the Covid-19 crisis to examine the future of automotive retail if it is to accommodate changing consumer expectations....
Jun 15, 2020
COVID-19 Impact Assessment
The latest Covid-19 Impact Assessment from Sophus3 shows a cautious recovery in traffic to car brand sites and suggests some changes in focus amongst online consumers....
May 18, 2020
Virtual showrooms are becoming part of the car industry’s ‘new normal’ under Covid-19 lockdown
As Covid-19 forced the closure of car showrooms automotive brands have faced a stark choice. Either they can wait and hope, or they can pivot their activity and explore digital solutions to navigate through the crisis....
Apr 29, 2020