Sophus3 and Haymarket offer new Service AE+

Sophus3 and Haymarket, publishers of What Car?, are offering a pioneering auto lead generation tool that decodes online consumer behaviour in the UK go to this web-site.

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The newly-enhanced AE+ service, a first for the automotive industry, enables us to reconstruct a consumer’s online car-buying journey in real time, pinpointing users who are likely to be in the purchase process and engage with them on multiple brand and 3rd party touch points.

AE+ engages car buyers with relevant information to them at the point at which they are likely to want to be engaged. The visitor remains anonymous until they “raise their hand” and engage.


Marcus Hodgkinson, managing director at Sophus3, said:

The capacity of our Active Engagement tool to select appropriate website visitors is outstanding. Visitors must be sufficiently motivated before they are engaged and our selection process is driven by our vast database of past visitor behaviour across more than 200 automotive websites. A recent analysis by one auto client revealed a lead to car sale conversion rate of 9%.”


Sophus3 offers AE+ in cooperation with a range of major automotive portals and media sites in other key markets.

For more information please contact us.