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Tagging and Cookies
Each page that you view on
our clients' websites contains a small piece of code, known as a tag. You
may also have seen the same code described as a web beacon or web bug, or
a clear gif. The tag places a very small (single pixel) image on the page.
The image is not visible,
but the URL (the internet address) of the image tells us what pages are
viewed on the website. We record the URL in our logs and may use this to
build reports for our clients.
Along with this image, we
send back two other pieces of information:
How cookies work
A cookie is a small text
file which is sent from a web server to a web browser when that browser
visits the server's site. It does not contain any code that can be
executed on your computer, so it cannot contain a virus or damage your
computer.
The Sophus cookie contains a
random, unique, text string that is generated when we see you for the
first time. It can then be used like an identification card to identify
you as someone that we have seen previously. It is unique to your computer
and can only be read by the server that gave it to you.
Cookies are used to collect
information about your use of our client's website and their use helps to
ensure that the information provided to you by our client’s website is
relevant to you and up to date. Cookies are an essential part of website
navigation.
By using our client's
website you are agreeing to cookies being stored on your web browser
unless you opt-out
by refusing cookies.
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