Sophus3 is proud to announce its 2017 analysis on ad blocking in the automotive industry. (sophus3 – 5 November 2017)
Ad blocking or ad filtering is removing or altering advertising content in a webpage. Advertising can exist in a variety of forms including pictures, animations, embedded audio and video, text, or pop-up windows and can employ autoplay of audio and video. To users, the benefits of ad blocking include quicker loading and cleaner looking Web pages free from advertisements, lower resource waste (bandwidth, CPU, memory, etc.), and privacy benefits gained through the exclusion of the tracking and profiling systems of ad delivery platforms.
The rise of ad blockers affects advertisers. Ad blockers affect the display of PPC and display ads, across Google AdWords, Bing Ads, and other advertising networks, meaning that advertisers with any type of active campaign could potentially be affected by increased adoption of these software programs.
Sophus3 ran an analysis between September 2014 and September 2015 and is able for the first time to provide actual facts concerning the size and growth of ad blocking for European automotive websites visitors:
– In September 2015 in Europe, 8.8 % of automotive website visitors used Ad-Blockers.
– 17 % of Automotive websites visitors used Ad-Blockers on Desktop.
– 0.6 % of Automotive websites visitors used Ad-Blocker on Smartphone and 0.3 % on Tablets.
– Ad block usage grew by nearly 50% between September 2014 – September 2017.
– Growth is driven by Google Chrome, on which ad block penetration nearly doubled.
– Ad block usage is driven by young internet users.