February 23rd, 2017


Henry Wellcome Auditorium, NW1 2BE, UK




Automotive Industry

THE SOPHUS3 FORUM / Introduction

The theme for this year’s event is based around the successive waves of disruption that are reshaping the automotive market, undermining many of the industry’s certainties that have persisted for decades. Digital is key to this in every area:  marketing, awareness and service delivery.

Because these shifts are happening more quickly than many expected, the forum will discuss the new approaches by different car brands. Will they partner with digital giants like Apple or Google, shift traditional go-to- market models by selling direct, collaborate with existing mobility service providers such as Uber, innovate with data connectivity services, or invest in a driverless car future?

At the centre of all these approaches, is a digitally driven ever increasing intimacy with their consumers. Car brands will need to offer not just a personalized car, but a personalised service and experience in whatever shape it may be.

We expect 150 executives from auto brands and their key agencies to attend.  To reserve your place please click on the registration button, a confirmation email and further event information will be emailed to you.

The Sophus annual eDX Forum brings together digital marketing and CRM executives of auto brands for a one day forum. The event is centred around our eDataXchange programme, which was setup in 2003  as a data sharing project to provide auto brands with a better understanding of their digital marketing performance.

30 auto brands are now sharing their online data in eDataXchange in the major European car markets, making it the industry’s leading digital market intelligence provider. Sophus3 tracks visitor click stream data across competitive digital touchpoints and supplies the brands with key online behavioural data on brand websites and social media channels, as well as insight on market trends, customer preferences and marketing impact.

The objective of the Sophus3 Forum is always to share knowledge and digital marketing best practice.

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testimonials / What our participants say

Forum Speakers February 2017 / Learn about them

Tania Hodgkinson

eDataXchange Project Leader

Scott Gairns

Managing Director, Sophus3

Paul Rutishauser

Chief Editor

Franz Wimmer

General Manager Modern Retailing, BMW Group UK

Luca Andreose

Client Services Director, Sophus3

Hugh Fletcher

Consultant at Salmon - formerly responsible for Digital Marketing at Audi

Adam Parr

Former CEO and Chairman of Williams Grand Prix

Patrick Fuller

Digital Business Transformation Specialist & former Board Director of Haymarket Consumer Media

Fabio Borney

EMEA Digital Marketing and CRM Program Manager, Fiat Chrysler Automobile

Melanie Shufflebotham

Co-founder and director, Next Green Car and Zap-Map

Remi Riviere

Independent Digital Transformation Expert, currently working with RCI Bank for the Renault-Nissan Alliance

Event FAQS / How can we help ?

No this not a fee paying event. It is complimentary for participating eDX members.
sophus welcomes all participating eDX members. Please forward the invitation to your colleague and ask them to accept on line. Attendance will only be restricted if the conference is over subscribed.
Please contact the eDX Forum team at

Register now / Sophus3 2017 Forum


Recent Blog Posts / Our latest news


Sophus3 is proud to announce its 2015 analysis on ad blocking in the automotive industry. (sophus3 – 25 November 2015) . Ad blocking Ad blocking or ad filtering is removing or altering advertising content in a webpage. Advertising can exist in a


Two years ago sophus3 undertook a first audit of car brand websites to test how well they performed when viewed through a mobile device. A follow up audit conducted over the summer found that many automotive sites have still not come to

Firms ‘leave swords at door’ to share data

Eight of the UK’s top asset managers including Aberdeen, Fidelity Worldwide Investments and Invesco Perpetual have suspended their usual rivalry to share marketing budget information and digital traffic data. BNY Mellon, M&G, Schroders, Neptune and Threadneedle are also pooling their UK data

Event Location

Sophus3 Forum
Wellcome Collection
Henry Wellcome Auditorium
183 Euston Road



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