How long do you spend working through mountains of data to get a straightforward answer?
eMetrics is a full service management information solution that gives you an overview of the effectiveness of your e-business and digital marketing activity in a format that's easy to absorb. It enables you to improve the effectiveness of your website, your campaigns, your online revenues and your conversion of visitors into leads. It also helps you to understand your customers' needs better.
Your website is one of your richest sources of information where you have direct contact with your customer. Using complex data mining methods, eMetrics analyses information on customer behaviour from your website along with off-line data to give you actionable information.
Our Client Analysts will then create a bespoke series of easy to use reports and KPIs based on your business objectives. These will give each person the type and level of information they need to make the right decision at the right time.
To see how we helped Mazda, click here.
Do you have the information you need to make changes to your campaign as it's happening?
Campaign monitoring measures the effectiveness of your marketing campaign on your brand through the impact it has on online behaviour. We work closely with your team and your agencies analysing the information in real time. This means you can even make changes during the course of a campaign to achieve the results you want.
Online ROI Analysis
Do you know if you should spend more on SEM or display? What is social media adding?
Online Marketing ROI Analysis measures the effectiveness of your online marketing and communications activities. This ranges from banners, search engine advertising, social media and microsites, to games and specialists applications on your website. It helps you to evaluate if you are spending in the right places, at the right levels.
eMetrics can also be combined with Online Lead Generation to help you build your relationship with your consumers as they move from the online to the offline world.