Do you know how your brand is performing online compared with others?
Benchmarking the volume and behaviour of visitors to your website against others in the sector is crucial to understanding how well you are performing. eDataXchange (eDX) is a sector and country collaborative study that monitors consumer behaviour across websites. It enables you to set targets, measure your performance against the market leader and understand the effect of both your own and your competitors marketing campaigns on visitors to your website.
As part of the eDataXchange programme, sophus3 organises a bi-annual meeting of eDX participants to discuss new trends, applications and tools for the programme. It also invites guest speakers to present case studies and wider topics of interest within the digital area.
You can read some of the more recent presentations from speakers in the Pulse and Events section.
eDataXchange for the auto sector
eDataXchange for the auto sector currently monitors over 100 car and LCV sites and is available in the UK, France, Germany, Italy, Spain, The Netherlands, Poland, Russia and Australia. It shows trends in market performance by country, brand, model and segment, as well as enabling brands to monitor how well they're performing compared to others. It provides an early indicator of consumer interest in new products and likely changes in segment behaviour.