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Nissan Europe
"I consider the car industry
lucky to have such a solution available to all its players with nearly all
of them participating. eDX is great tool allowing Nissan since 1/01/2004
to benchmark its B2C online performance versus the competition. We are
expecting a lot from this initiative especially the ability to understand
better the origin of performances in terms of audience and leads. We are
persuaded that eDX will become overtime a 'must have' for the online world
of Automotive industry."
Laurent de Bar
B2C Internet Manager -
Nissan Europe
GM
Vauxhall and Opel are the European
primary brands of General Motors, the world’s largest auto manufacturer.
eDataXchange
“eDataXchange is the first
real time cross industry web performance benchmarking system for the
automotive industry. Being part of the eDataXchange project means that
Vauxhall and Opel are able to benchmark their performance against the
industry with a satisfactory level of detail and accuracy. We have access
to an intuitive, advanced, reporting and metrics system at anytime, via an
interactive web-based reporting system. eDataXchange is fast becoming a
solid business reference and plays an important role in helping us to meet
the goals of our e-business strategy”
eMetrics
“Sophus3 worked with General
Motors to develop a Web Analytics Process Plan before implementing a
system across 23 countries. This helped us map our e-business objectives
and link groups of metrics to process owners.
After a detailed evaluation
process, the Sophus3 eMetrics system was installed on-time and has so far
met and in some cases exceeded our expectations. It is being used locally
by the national sales companies as well as on a European level”
Gareth Jones
Manager Web Solutions &
Marketing
Audi AG
Audi AG looks back on a pioneering history. Its car manufacturing dates
back to the 19th century. Audi today is synonymous with engineering
excellence and innovative design. The year 2002 saw Audi deliver 742,000
vehicles, which is a new record for the company.
“We
were one of the first companies to join Sophus3’s eDataXchange programme.
Sophus3 also provides our Web Tracking Tool (eMetrics) system. This is a
comprehensive multi-user application covering all our B2C sites and
applicatons. We have been very satisfied with the service we have received
so far from Sophus. They have provided valuable industry expertise and
responded to our demands in a prompt and professional manner.” says
Catherina Wrede – Audi’s Webtracking Project Manager.
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