MAZDA

Mazda DE boosts Test Drive
The Challenge

Mazda Germany set a goal to get a smarter way to follow users to generate quality leads through their web portal www.mazda.de
Our Solution
As the OEM was a long standing member of eDX, sophus3 was able to use both present and historic data to segment visitor traffic into those visiting the new online service and those who did not in order to analyse behavioural differences in terms of journey across competitive sites and third party sites as well as their levels of engagement with the brand.
Because eDX tracks such a high proportion of digital automotive activity, it was able to understand the visitors full journey across multiple sites and over time, and just as a snapshot within the brand site.
The Results
By choosing Sophus3 Active engagement Mazda.de users are served with an opportunity to book a test drive through an approach aimed to guarantee a seamless user experience. Sophus3 algorithm targets in real time the users who are more likely to be in-market and invites them to Request a Test Drive for the visited model in a relevant, non-intrusive manner
+2,500
Test Drive Submissions

Sophus3 Active Engagement has been an integral part in the Mazda Germany Lead Generation activities for the last 5 years. Lead Generation is an important objective for Mazda and with Active Engagement; Mazda has found a way to reach these objectives. Sophus3 has been a reliable and very supportive partner in this respect

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